×
You will be redirected back to your article in seconds

FansTang to Deliver Hollywood Content in China

Marketeer in partnership with SMG’s Dragon TV

HONG KONG — US-Chinese marketing firm FansTang and China’s Shanghai New Entertainment Media are to begin broadcasting a Hollywood news slot on China’s Dragon TV.

The show will “provide the latest American entertainment news, celebrity interviews and lifestyle content, and other Hollywood-oriented content,” specifically tailored for the audiences of the “Entertainment Star World” show on Dragon TV.

The agreement was signed Monday in Shanghai by Li Yong, general manager of Shanghai New Entertainment Media, and Adam Roseman, founder and CEO of FansTang.

Dragon TV is Shanghai’s primary provincial satellite TV network and a subsidiary of Shanghai Media Group (SMG).

Part of the China Branding Group, FansTang arranges endorsement deals Hollywood celebrities and Western athletes in China and promotes them through social media.

“We will also seamlessly integrate our extensive social media and broad-reaching content platform, as well as our significant live event activities,” Roseman said.

More Biz

  • Logic Launches BobbyBoy Records as Joint

    Logic Launches BobbyBoy Records as Joint Venture With Def Jam

    Grammy-nominated rapper Logic — aka Sir Robert Bryson Hall II, aka Bobby Hall —has announced a joint venture with Def Jam Recordings for his new label, BobbyBoy Records, which was formerly known as Elysium Records. The imprint’s initial artist roster is comprised of singer-songwriter John Lindahl, Damian Lemar Hudson (featured on “Black Spiderman,” from Logic’s RIAA platinum 2017 album, “Everybody”); Big Lenbo (featured on two previous Logic albums); [...]

  • Shari Redstone Joe Ianniello

    Shari Redstone, Joe Ianniello in Spotlight as CBS and Viacom Pursue Merger Talks Again

    As CBS Corp. nears a formal acquisition offer for Viacom, the actions of two key players — controlling shareholder Shari Redstone and acting CBS CEO Joe Ianniello — will be closely watched in the coming weeks. Redstone’s moves are under scrutiny because of the potential for litigation surrounding a deal that some have criticized as [...]

  • In this courtroom artist's sketch, defendant

    Nxivm Founder Keith Raniere Convicted of Sex Trafficking

    Keith Raniere, the founder of the Nvixm sex cult, was convicted on racketeering and sex trafficking charges on Wednesday. The jurors deliberated for about five hours before returning with guilty verdicts on all seven counts, including racketeering and forced labor conspiracy charges. He is set to be sentenced on Sept. 25, and faces the possibility [...]

  • CAA HQ LA

    WGA Lawsuit Put on Slow Track in Blow to Union

    A judge on Wednesday ruled that the Writers Guild of America lawsuit against the major talent agencies is a “complex” case, likely postponing the day when it would get to trial. CAA and WME asked the court last week to make the designation, arguing that it will involve unusual legal theories and a review of [...]

  • CBS

    CBS Entertainment Pledges to Audition Actors with Disabilities

    CBS Entertainment has signed the Ruderman Family Foundation’s Audition Pledge, a commitment to audition actors with disabilities for new productions picked up to series. The company, which includes CBS Television Studios and CBS All Access, is the first in the industry to respond to the advocacy organization’s request for increased disabled representation. “We take pride [...]

  • Vivendi Chairman of the Supervisory Board

    Vivendi 'Not in a Hurry' to Sell Universal Music Group

    Yannick Bollore, chairman of the supervisory board of Universal Music Group parent company Vivendi, implicitly extended the projections for the sale of UMG by around six months in a interview today. He said Vivendi is “not in a hurry” to wrap the sale and is “very confident” it will find the right partner to purchase [...]

More From Our Brands

Access exclusive content