TiVo Watched You While You Watched the Oscars

My guess is TiVo subscribers generally forget about the fact that its beloved set-top boxes are assembling data — collectively, not individually — about its users while they watch TV programs.

Yet the company couldn’t resist reminding us that it possesses this ability in the context of the Oscars, and issuing a release about the five most “TiVo’ed moments,” meaning those that were watched, then rewound and watched again.

Here, according to TiVo, were the five:

1. Cameron Diaz and Jennifer Lopez presenting the award for Best Costume Design and Makeup (and a potential wardrobe malfunction from J-Lo)

2. Robert Downey, Jr. and Gwyneth Paltrow presenting the award for Best Documentary with Downey’s documentary crew filming it

3. Meryl Streep wins the Best Actress Award

4. Octavia Spencer receiving the award for Best Actress in a Supporting Role

5. Tom Cruise announces “The Artist” as Best Picture

For the record, I also rewound the J-Lo moment, strictly for professional reasons, and I still can’t say for certain what I saw, although I’d be lying if I said it was the least fun part of the evening.

Anyway, isn’t it comforting to know that while you’re watching TV, your TV can now watch you?

Note: TiVo revised its list, so this post was updated and revised. An earlier release also included Angelina Jolie presenting and showing off some leg among the most TiVo’ed moments.

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