Lucasfilm: Disney’s Latest Shrewd Acquisition

Back when Disney acquired Pixar, I remember some analysts questioning the price tag. This seemed inane to me, given the infusion of creativity the animation powerhouse brought into a studio desperately in need of it.

One suspects, in the wake of that deal and the acquisition of Marvel, there will be fewer naysayers about the studio buying Lucasfilm in a $4-billion agreement, which will include a seventh “Star Wars” feature.

Perhaps that’s because Lucasfilm so obviously feeds into the Disney machinery, from marketing to animation to a feature slate that has often appeared moribund in its reliance on tent poles and animation, to the exclusion of virtually everything else.

Even before “The Avengers” became such an enormous hit, it was obvious Marvel shored up Disney’s licensing and gave the company a powerful connection to young boys to go with its princess-oriented girls fare.

Similarly, the possibilities for Lucasfilm seem boundless, especially if they promise company patriarch George Lucas won’t have anything to do with writing the next movie. (Sorry, I’m as a big a “Star Wars” geek as anybody, but seriously — it’s no accident “Star Wars: Clone Wars,” the animated Cartoon Network show, is so much more enjoyable than the last trilogy.)

 

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