A new survey finds that 73% of new surveys are a complete waste of time.
And I’m only 50% kidding about that.
The latest example of “news you can’t use (that isn’t really much news to anyone)” comes courtesy of Poll Position, which bills itself as “a unique non-partisan news, polling, and social media company founded and lead by two award-winning CNN news and polling veterans. The company’s goals are to engage, enlighten, and entertain millions of people with exclusive news-making, buzz-generating public opinion polls.”
So what’s their big revelation? Here it is:
A vast majority of Americans watch TV for entertainment and news, according to a new poll by Poll Position.
In a national scientific telephone survey Poll Position asked, “What is your main reason for watching television?”
Entertainment is the number one reason with 39%, news is second reason with 34% and sports are the third most reason to watch TV with 12%. After that there was a drop off. Other reasons to watch TV is the fourth reason at 9% and weather is the fifth reason at 3%. Three percent offered no opinion to the question and 2% said they don’t watch television.
That’s it??? That was worth conducting a poll and sending out a press release to announce the results? Does this really represent a shocker to anyone? Hell, “Eyewitness News” has been selling itself as “News, entertainment and sports” for 35 years.
Not to pick on Poll Position (well, maybe a little), because these kind of announcements flood journalists’ inboxes daily. Call them “Things that make you go ‘Duh,'” like a release saying that PBS’ “Downton Abbey” has generated a lot of social media searches.
Um, dude, it was the most-watched program on PBS since 2009. If there weren’t a lot of social-media searches, I’d be surprised.
Look, I get that some outlets will jump on this, or just about anything — especially some of our less-schooled brethren in broadcast TV and radio. Even so, sending out releases strictly to justify your existence can have a certain “Boy who cried wolf” quality, at least for those of us who bother paying attention to such things.
In fact, I’d say I’m probably 55% more likely to ignore the next press release I see from Poll Position. You know, with a plus-or-minus 5% margin of error.