×
You will be redirected back to your article in seconds

‘You Deserve It’ travels to China

Red Arrow format to air on CCTV

BERLIN — China’s CCTV has picked up Red Arrow Intl.’s quizshow format “You Deserve It.”

The show, which ran on ABC last year, has contestants playing through several rounds in order to win a fortune for someone else. Each show ends with the surprised beneficiary receiving a check. It was created by Dick de Rijk Prods. (“Deal or No Deal”) for Red Arrow Entertainment.

As part of Red Arrow’s sales and distribution strategy, the group partners with international broadcasters to tailor its shows for local auds. In the case of “You Deserve It,” Red Arrow collaborated with CCTV in the development and design of the format.

“Ranging from lighting and set design to visual effects, Red Arrow’s 360 degrees consultancy approach goes far beyond creating and distributing a format, as we help our clients build the ideal brands for their territory,” said Michael Schmidt, who heads creative operations at Red Arrow, the production and sales division of broadcasting giant ProSiebenSat.1.

Red Arrow recently opened a new office in Hong Kong headed by Yan He, the company’s regional sales director for Asia Pacific.

Red Arrow’s U.S. subsid Kinetic Content produced the American version of “You Deserve It” for ABC.

More TV

  • Cineflix Rights Scoops Icelandic Political Series

    Cineflix Rights Scoops Icelandic Political Series 'The Minister'

    Cineflix Rights, a leading U.K. content distributor, has acquired “The Minister,” the anticipated political drama series headlined by Icelandic star Ólafur Darri Ólafsson (“Fantastic Beasts: The Crimes of Grindelwald”). Produced by the Icelandic company Sagafilm, “The Minister” centres on Benedikt Ríkhardsson (Ólafsson), a populist politician who becomes Iceland’s Prime Minister. However, Benedikt is suffering from [...]

  • WGA Authorizing Managers, Lawyers to Make

    WGA Authorizing Managers, Lawyers to Make Deals if Agents are Fired

    The Writers Guild of America has authorized managers and lawyers to negotiate deals for writers in place of agents — if the guild tells members to fire their agents on April 7. The guild’s negotiating committee notified members of the plans in a message Wednesday. The WGA and the Association of Talent Agents having made [...]

  • Rachel Bloom and Aline Brosh McKenna'Jane

    Rachel Bloom on the 'Beautiful Mystery' of the 'Crazy Ex-Girlfriend' Series Finale

    While four seasons of “Crazy Ex-Girlfriend” have explored musical genres from boy bands to country, the one type of music series co-creator and star Rachel Bloom admits the show will not explore before the end is Rebecca’s own style. “Basically the idea is that part of the music in her mind is her looking inside [...]

  • Netflix's Lisa Nishimura Named Indie Film,

    Netflix's Lisa Nishimura Named Indie Film, Documentary Features Head

    In the wake of Bela Bajaria’s recent move to lead Netflix’s international non-English original TV series, the online streamer is shuffling its leadership team to more clearly distinguish between development of its English and non-English language content. As a result, Netflix has elevated Lisa Nishimura to vice president of independent film and documentary features, a [...]

  • Family Guy Bob's Burgers

    Fox Entertainment Lays Out Programming Slate in Post-Disney Merger Sizzle Reel (Watch)

    Fox Entertainment unveiled a new sizzle reel on Wednesday night in the wake of the Disney-21st Century Fox merger officially closing, with the broadcaster touting its current series roster. The video features both scripted and unscripted programming across Fox’s lineup. Among the shows featured are legacy series like “The Simpsons,” “Family Guy,” and “Empire.” In [...]

  • Katherine Heigl

    Katherine Heigl Cast as Lead in CBS Comedy Pilot

    Katherine Heigl has been cast as the female lead in the CBS comedy pilot “Our House,” Variety has learned. The show centers around a devoted mom (Heigl) and dad, who are committed to raising their children with the love and support the mom never got as a kid, but discover how difficult that is with her insane [...]

More From Our Brands

Access exclusive content