×
You will be redirected back to your article in seconds

WME to rep Carson Entertainment Group

Company busy helping latenight king's legacy live on

In a sign that Johnny Carson’s legacy will live on in an increasingly active way, WME has signed Carson Entertainment Group and will rep the company in all areas.

CEG has stayed busy since Carson’s 2005 passing, focusing on bringing the “Tonight Show Starring Johnny Carson” library into the digital age. Company controls the licensing rights to “Tonight Show” footage from 1962-1992 and has worked to adapt the content for modern-day media.

“It’s a wonderful thing that there’s still this much interest in ‘Tonight Show’ after being off the air for 20 years,” Jeff Sotzing, Carson’s nephew and CEG prexy, told Variety. “We think there are so many ways to repurpose this material and make it available on cross platforms other than conventional television, and figured it was time to hook up with someone who could help us investivate those possibilities.”

Archival show footage has already landed more than 11.7 million views on YouTube since CEG uploaded the clips, and Sotzing has led the effort to digitize 30 years of “Tonight Show” footage that tops out at over 3,300 hours.

CEG has also dabbled in the app and gaming space, launching a Facebook game and Carnac app with MediaMine. Finally, the company collaborated with Peter Jones last year on his PBS doc “Johnny Carson: King of Late Night,” which drew 6.3 million viewers.

More TV

  • Chuck LorreVariety Innovate Summit, Presented by

    Chuck Lorre Talks Streaming Vs. Broadcast, WGA-Agency Battle at Innovate Summit

    With “The Kominsky Method,” Chuck Lorre ventured out of his broadcast comedy comfort zone and took a leap into the world of streaming, an unknown quantity for him. During a keynote conversation at the Variety Innovate summit, held Thursday at the 1 Hotel in West Hollywood, Lorre talked about how making a show for a [...]

  • Jason Segel as Peter, Eve Lindley

    TV News Roundup: AMC Announces 'Dispatches From Elsewhere' Premiere Date

    In today’s TV news roundup, “Dispatches From Elsewhere” starring Jason Segel has been scheduled for a two-night premiere date and Netflix released a teaser for Season 2 of “You.” CASTINGS Briana Cuoco has been cast in HBO Max’s “The Flight Attendant” in the recurring role of Cecilia. The series details the chilling story of a flight [...]

  • Supergirl -- "Crisis on Infinite Earths:

    'Arrowverse' Boss Breaks Down Journey to 'Crisis on Infinite Earths'

    It’s an event nearly 500 hours in the making when the “Arrowverse” and fellow CW superhero series “Black Lightning” collide in the five-part epic crossover event, “Crisis on Infinite Earths.” Inspired by the iconic graphic novel by the same name, “Crisis on Infinite Earths” finds the “Arrowverse” heroes — including Green Arrow (Stephen Amell), The [...]

  • Rich Battista

    Imagine Entertainment CEO Rich Battista Exits After Less Than Four Months

    Rich Battista, the recently boarded chief executive of Imagine Entertainment, has exited his post at the production company after joining but a few months ago in August, Variety has learned. “Rich Battista has left Imagine Entertainment,” said Brian Grazer and Ron Howard, the founders of the company, in a joint statement. “We thank Rich for [...]

  • Lamia Chraïbi Teams With Hicham Lasri

    Lamia Chraibi Teams With Hicham Lasri on Pan-Arab Supernatural Series 'Meskoun' (EXCLUSIVE)

    Lamia Chraibi, a leading producer of daring films from the Middle East and North Africa region, is developing “Meskoun,” an ambitious pan-Arab genre-bending series with Moroccan filmmaker Hicham Lasri (“Jahilya”) on board as showrunner. Chraibi (“Mimosas”) will produce the 14-episode series with her Moroccan banner La Prod, along with Mohamed Hefzy’s Egyptian company Film Clinic, [...]

  • Kevin CostnerKevin Costner, who stars in

    Kevin Costner Sets National Parks Investigative Services Branch Drama at ABC

    “Yellowstone” star Kevin Costner is expanding his television universe to include a whole lot more national parks. Variety has learned that the Oscar winner has set up a one-hour drama project at ABC about the Investigative Services Branch of the National Parks Service. Costner is co-writing the series with showrunner Aaron Helbing and will also [...]

  • The Marvelous Mrs. Maisel

    'The Marvelous Mrs. Maisel' Team on a 'Brand New Chapter' in Season 3

    If Midge Maisel wants to be successful as a standup comedian, her portrayer Rachel Brosnahan says, “she’s going to have to give up her personal life. She’s going to have to go at it alone.” The second season of “The Marvelous Mrs. Maisel” ended with Brosnahan’s 1950s housewife-turned-comic, character getting the opportunity of a lifetime [...]

More From Our Brands

Access exclusive content