Winfrey tweet upsets Nielsen

OWN chieftan may have violated policy in promoting show

The massive influence Oprah Winfrey sways wasn’t appreciated by Nielsen Sunday night.

The former daytime queen and current topper of cabler OWN used her Twitter account to ask Nielsen box-top owners to watch the 9 p.m. telecast of “Oprah’s Next Chapter.”

“Every 1 who can please turn to OWN especially if – have a Neilsen box,” was sent to million of followers.

That, however, turns out to a possible violation of Nielsen policy, and Winfrey soon sent out an apology: “I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.”

While the ratings for “Oprah’s Next Chapter” won’t be available until Tuesday, Nielsen announced they would put an asterisk next to the final total and indicate there may have been bias in how those numbers were attained.

Winfrey sent the tweet from her hotel room in Georgia, where she is on location for the upcoming OWN skein “Love Town USA.”

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