Viacom topper talks animation, consumer products push

Philippe Dauman sez toons adds 'heft' to overall businesses

Nickelodeon has no plans to retire “SpongeBob SquarePants” even as it refreshes long-in-the tooth Nickelodeon franchises with new shows such as “Teenage Mutant Ninja Turtles.”

Viacom CEO Philippe Dauman Monday called the shrill animated sea sponge “a perennial.” Along with “Dora The Explorer” it’s also the top international seller in Viacom’s consumer products stable, which the company is pushing hard to expand. And Dauman wants a new focus on animation at Paramount to feed the pipeline, ergo “The SpongeBob SquarePants Movie 2” in 2014.

Dauman was responding to a question at the UBS Media conference in Gotham by an investor who apparently missed the stop-motion “It’s a SpongeBob Christmas” special on CBS Nov. 23.

“Animation ads heft to products,” Dauman said, which in turn make studio economics stronger. “To continue to be successful we have to continue to add more properties and (add) more shelf space,” he said.

Dauman said he’s confident struggling MTV will rise again, citing the success of its latest reality skein “Catfish.”

“MTV is a network that’s always had to reinvent itself for its entire history so it’s very used to it,” he said.

More TV

  • Variety Cord Cutting Placeholder Cable

    CBS Stations Go Dark on AT&T's DirecTV, U-verse Platforms Amid Contract Battle

    CBS’ 28 O&O stations are going dark for about 6.6 million subscribers of AT&T’s DirecTV and U-verse platforms as the Eye and AT&T battle over a new retransmission consent contract. The blackout affects CBS and CW-affiliated stations in 14 major markets including New York, Los Angeles and Chicago. Also off the air are the CBS [...]

  • Orlando Bloom Comic Con Immigrant San

    Orlando Bloom Claims San Diego Mayor Ran From Comic-Con Exhibit Featuring Immigrant Characters

    Did an immigration storyline cause Republican San Diego Mayor Kevin Faulconer to run out of Amazon Prime Video’s Comic-Con activation this week? According to “Carnival Row” star Orlando Bloom, that’s exactly what happened. At Amazon’s “Carnival Row” panel, Bloom told the audience that Faulconer stopped by the Prime Video activation and chose the “Carnival Row” [...]

  • 'Game of Thrones' Cast Calls Final

    'Game of Thrones' Cast Calls Final Season Backlash 'Media-Led Hate Campaign'

    What is life like now after “Game of Thrones?” That’s the question that fans have been asking themselves and that cast members had to answer at the show’s final Comic-Con panel. But first, Conleth Hill, Nikolaj Coster-Waldau and several others cleared the air and addressed the perceived negative response to the final season. “I don’t [...]

  • SDCC Roundup: AMC Drops 'The Walking

    SDCC TV News Roundup: AMC Releases 'The Walking Dead' Season 10 Trailer (Watch)

    San Diego Comic-Con has become a hotbed of entertainment news in recent years, especially for the television industry. In today’s SDCC TV news roundup, AMC dropped a trailer for the 10th season of “The Walking Dead” and FX released a first look at “Mayans MC” Season 2. FIRST LOOKS AMC debuted the trailer for Season [...]

  • ARCHER: 1999 -- "Cubert" -- Season

    'Archer' Renewed for Season 11 at FXX

    “Archer” has been picked up for an eleventh season. The announcement was made Friday at San Diego Comic-Con. The news comes less than a week ahead of the Season 10 finale. Season 11 is slated to debut on FXX in 2020. While the show initially focused on the agents and support staff of a covert [...]

  • Carnival Row

    Amazon Debuts New 'Carnival Row' Footage at Comic-Con (Watch)

    San Diego Comic-Con attendees got an extended look at the upcoming Amazon drama “Carnival Row” during the show’s panel at the annual fanfest on Friday. Two new featurettes (see above and below) offer in-depth looks at the backstories of the two main characters — Vignette Stonemoss (Cara Delevigne) and Rycroft Philostrate (Orlando Bloom). Delevigne plays [...]

More From Our Brands

Access exclusive content