USA gives series order to ‘The Moment’

Cabler looking to ramp up reality slate this year

USA Network has officially gotten back into the reality genre with a series order for “The Moment.”

Skein, to be hosted by former NFL quarterback Kurt Warner, is set to premiere in the third quarter later this year. Cabler has ordered nine episodes.

Premise for “The Moment” will be giving those featured on the show a second chance in life after an earlier unforseen event put their dreams on hold.

The hook for Warner hosting the show is that he thought his career was over in the mid-1990s when he was stocking shelves in a supermarket in Iowa before given a chance to play football again.

Each week one person will leave their home to reconnect with a past passion to see if they can turn the clock back on their lives.

Charlie Ebersol and Justin Hochberg will exec produce.

USA Network, which is looking to maintain its hold as the top entertainment basic cabler in total viewers and the 18-49 and 25-54 for several years, has reiterated that moving into reality is a priority for 2012. Early last year the net hired Heather Olander as senior VP of alternative programming.

In addition to “The Moment,” net has plans for other reality series, including Shed Media’s “The Choir” — in which a town transforms itself through music — as well projects from Magical Elves (“Top Chef”) and “The Hills” creator Adam DiVello.