You will be redirected back to your article in seconds

Twentieth, Lake shop ‘Ricki Lake’ 2.0

Syndie strip talker clears top 50 markets, 93% of country

For Ricki Lake, everything old is new again. The talk show veteran’s new syndie strip, “The Ricki Lake Show,” is being shopped by Twentieth Television at NATPE, and Lake said Tuesday that she’s hoping the show will be able harness the same appeal of the late “Oprah Winfrey Show,” though she stopped short of saying she expects Oprah’s level of success.

“I’m hoping we’ll have half the success of my old show,” Lake said. Station buyers, at least, have faith that she’ll deliver: As of Tuesday, the yakker was cleared in 93% of the country and all of the country’s top 50 markets.

Lake credits much of that success to Twentieth’s push to get her on “Dancing With the Stars,” a move Lake said she wasn’t keen on at first. “It worked beautifully,” she said.

Lake said she’s hoping the new show will have the tone of “The old Oprah — pre-billionaire status, pre-school in Africa.” It’s the talk maven’s positive vibe she wants to emulate: good advice and access to experts, rather than chair-tossing. “No screaming matches,” she told Variety. “No DNA tests.”

It’s a relief, she said, to feel like more of an equal partner with Twentieth than she was with Columbia TriStar TV. “The first time around, I was cast into the show. They picked me out of a hundred girls,” she recalled. “And now we’ve chosen each other.”

As more than one person has pointed out, it’s not just Oprah’s departure that has created opportunities in the daytime schedule. Regis Philbin has left “Live!” and the soaps are going off the air one by one. “This is what I’m good at,” said Lake. “We did the pilot in July and I thought, ‘Oh, God, am I going to remember how to do this?’ and it was like I’d never left.”

“If I have any gift,” she said, “it’s not doing the foxtrot or the Viennese waltz. I have so much more life experience now than I did the first time around.”

More TV

  • Jussie Smollett Empire

    TV Ratings: Jussie Smollett's Final Episode of 'Empire' Season 5 Goes Low

    Last night, Jussie Smollett’s final episode of “Empire” season 5, and potentially his last episode on the show ever, went up in the ratings from previous weeks, but still posted low figures for the series. The episode, in which Smollett’s character Jamal Lyon tied the knot in TV’s first-ever black, gay wedding, returned a 1.1 [...]

  • NFL Draft Ratings

    Disney Says Ads Are Sold Out for NFL Draft on ESPN, ABC

    Madison Avenue can’t place ads in NFL TV broadcasts in the off-season – there aren’t any – so it’s doing the next best thing. Disney says ad slots for its coverage of the NFL Draft, slated to air Thursday, Friday and Saturday on both ABC and ESPN, sold out about a week ago. Football can [...]

  • Mala Chapple Todd Radnitz

    Viacom’s Music Group Taps Mala Chapple and Todd Radnitz

    Viacom’s Music Group, which comprises of MTV, VH1, CMT and Logo, has tapped Mala Chapple and Todd Radnitz to join its executive team, Variety has learned. Chapple will assume the position of SVP of content strategy, operations and media partnerships, while Todd Radnitz will be the company’s new SVP of original series. “Mala and Todd are at [...]

  • In this image released, general views

    Comcast Considers NBC Sky News Channel as NBCUniversal Revs Streaming Strategy

    Comcast is considering the launch of a news channel that would draw from the resources of NBC News and Sky News. Comcast chairman-CEO Brian Roberts dropped that tidbit during his remarks Thursday morning on the cable giant’s first quarter earnings call with Wall Street analysts. NBCUniversal CEO Steve Burke also spoke enthusiastically about NBCU’s progress [...]

  • Désirée Finnegan Named Screen Ireland Chief

    Warner Bros. Exec Désirée Finnegan Named Screen Ireland Chief

    Désirée Finnegan will be the new chief executive of Screen Ireland, replacing the outgoing James Hickey. Finnegan, who hails from Dublin, joins from Warner Bros. Pictures where she was SVP, theatrical marketing and publicity, and guided strategy for campaigns across the EMEA region. In a 15-year stint at the Hollywood studio she worked on campaigns [...]

  • Motley Crue

    Motley Crue's Netflix Bump: Streams, Sales and Socials Surge (EXCLUSIVE)

    One month after the release of Mötley Crüe biopic “The Dirt,” the band is experiencing a Netflix bump on multiple platforms, including downloads, streams and book sales. In addition, the group gained new subscribers on YouTube and saw its socials pick up droves of followers on Facebook and Twitter. Here’s how the numbers break down: [...]

More From Our Brands

Access exclusive content