Univision has tapped former NBC and NFL exec Keith Turner as president of ad sales and marketing, effective September 4. Turner replaces David Lawenda, who had been with Univision since 2007 and is leaving the company.

Turner is one of several former NBC execs to join Univision over the last year.

Last September, David Neal, previously an executive producer at NBC Sports, joined Univision as senior VP of sports production. Keith Norman, a former producer at NBC News, joined Univision in June for the position of VP of political advocacy and government sales.

“(Turner) has a sterling reputation in the media industry for being an effective and creative sales and marketing executive, and having spent many years working closely with him at NBC, I can personally attest to his unique talent,” said Univision prexy and CEO Randy Falco.

Turner comes to Univision at a vital time as it preps for the fall season. Expectations for a good haul in new and established advertising are high despite increased competition from rivals in the industry, led by NBCU’s Telemundo.

Turner was most recently the senior VP of media sales and sponsorship at the National Football League. He will be based in New York and report to Falco.