Turner realigns ad sales wing

MediaVest's Speciale to oversee entertainment/toon sales

Turner Broadcasting said Friday that Donna Speciale of MediaVest USA will join the company as president of Turner Entertainment and Animation sales.

In a series of staffing moves aimed at better integrating the sales operations at its various units, Turner also named longtime exec Greg D’Alba to the new post of president, News and Turner Digital Ad Sales.

Speciale and D’Alba will each lead a team working across the Turner domestic portfolio of television networks, Web sites and digital platforms.

”Realigning our sales operations will allow for greater integration of our businesses and leading portfolio of linear, digital and mobile brands to better serve our advertising partners,” said David Levy, president of sales, distribution and sports for TBS Inc.

He credited d’Alba with significantly increasing the value of CNN’s multi-platform brands and said Speciale’s ”vast experience on the agency side of the business, brand-management expertise and proven track record of innovation and creative thinking will be a great fit with Turner Broadcasting.”

Speciale currently serves as prexy of Investment and Activation and Agency Operations for MediaVest USA, overseeing national and local video investment, publishing, digital and out-of-home for the company working with high-profile clients like Kraft, Masterfoods, Procter and Gamble and Coca-Cola. Her Turner portfolio will include entertainment, kids and youth networks TBS, TNT, truTV, Cartoon Network and Adult Swim. She will also co-lead Cartoon Network Enterprises, which includes consumer products, licensing, home video/DVD and retail development, with Stu Snyder, president and chief operating officer of Turner’s Animation, Young Adults and Kids Media.

Frank Sgrizzi who most recently served as senior vice president of New York ad sales and operations for Turner Entertainment, has been named to the newly created position of exec VP of Turner Entertainment Ad Sales. In his capacity, Sgrizzi will oversee ad sales for both TBS and TNT, reporting directly to Speciale.

Joe Hogan will relocate from Chicago to New York and assume the newly created position of executive vice president, truTV, Cartoon and Adult Swim Ad Sales, also reporting to Speciale.