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Thom Beers, the producer behind reality series including “Deadliest Catch,” is now diving into the digital world with the launch of Original Prods. Entertainment Networks.

The CEO of Original Prods. is currently platform shopping for the company’s more than 500 hours of content that’s aired on nets including the Discovery Channel, A&E and National Geographic. Talks with Yahoo, Netflix and Intel to land Original’s catalog of programming are in the works.

When asked about the inception of O.P. Entertainment Networks, Beers told Variety, “It’s about time it happened.” A digital platform will be, according to Beers, “a great incubator for O.P.’s full-length shows and a vehicle for our new, creative shows.” The producer aims to use a digital platform as a place for “a little more free expression.”

He told Variety, “I always wanted to do a cooking show for men, a claymation show called ‘Celebrity Strip Poker'” and shorts, but that networks would be hard pressed to pick them up. The digital realm is the perfect place for such creative endeavors to flourish.

O.P. exec producer and prexy Philip D. Segal has been tapped to oversee O.P. Entertainment Networks, with Original Prods. producer Gayle Gilman reporting to Segal as senior veep.

“Recent technology advances have shown us that there are no boundaries, and the opportunities to create dynamic and innovative IP are limitless,” Beers said. “We’ll need the most extraordinary digital minds and innovators as we build our digital distribution portal.”