Mexico media giant Televisa is formally launching Televisa USA this week, a Los Angeles-based studio assigned to produce and develop original content for U.S. English-speaking audiences.

The new studio is the latest move by the conglom, known around the world for its hit telenovelas, in the U.S.

In September 2010, Televisa pacted with Lionsgate to form Pantelion Films, which was aimed at Hispanic auds, and has since produced “From Prada to Nada” and released the Will Ferrell-vehicle “Casa de mi Padre.”

In January, Televisa and Lionsgate furthered the Pantelion relationship to include developing projects for the smallscreen.

The company established a major partnership with Univision in October 2010, including a $1.2 billion recapitalization in the U.S. net, buying Televisa a 5% stake in the company and the option to buy 5% more in 2015.

Televisa USA is independent from the web’s arrangement with Univision.

Televisa has expanded Pantelion prexy Paul Presburger’s duties to include running Televisa USA and recruited former HBO exec Michael Garcia, who oversaw projects including “The Sopranos” and “The Wire,” to head creative at the studio.

Televisa USA is currently in production on Lifetime’s “Devious Maids,” co-produced with ABC Studios and Oasis Media Group and written by Marc Cherry, as well as “Hollywood Heights” for Nickelodeon, co-produced with Sony Pictures Television, and based on hit telenovela “Alcanzar una estrella.”