You will be redirected back to your article in seconds

Telecom Italia to sell TV unit

Company owns Italy's third terrestrial TV player

ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy.

Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in which the two groups are partners.

Prospective buyers for LA7, and other group assets, are said to include Franco Tunisian entrepreneur Tarak Ben Ammar, Italian publishing group L’Espresso, and Cairo Communications, which sells Telecom Italia Media ads.

LA7 in past years has more than doubled its ratings to a current roughly 4% average share of Italy’s national audience,

The sale, and subsequent relaunch, is expected to shake up Italy’s terrestrial TV landscape, currently dominated by pubcaster RAI and Silvio Berlusconi’s Mediaset, which are both steadily losing ratings and revenues.

Telecom Italia Media, which took a $107 million loss in fiscal 2011, is considered worth around $207 million.

More TV

  • "Yellowstone" premieres Wednesday, June 20 on

    'Yellowstone' Premiere Ratings Nearly Double in Delayed Viewing

    ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy. Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in […]

  • Daria 20th Anniversary

    Hulu Inks Viacom Licensing Deal, Lands Exclusive Streaming Rights to 'Daria' and Other Shows

    ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy. Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in […]

  • Paradigm Talent Agency Promotes Seven Employees

    Paradigm Talent Agency Ups Seven Staffers to Agent Status

    ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy. Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in […]

  • YouTube Premium - AwesomenessTV - Tenea

    YouTube Premium Getting Female Buddy Comedy From AwesomenessTV

    ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy. Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in […]

  • Richard Old Man Harrison Dead

    'Pawn Stars' Personality Richard 'Old Man' Harrison Dies at 77

    ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy. Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in […]

  • Riverdale Chapter Twenty-Six

    'Riverdale' Set for Hall H Panel at San Diego Comic-Con

    ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy. Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in […]

  • GLOW

    Our Staff Picks: TV Shows to Watch the Week of June 25, 2018

    ROME — Top Italo telco Telecom Italia is spinning off and selling its Telecom Italia Media TV unit, the country’s third terrestrial TV player, which comprises booming generalist station LA7 and MTV Italy. Negotiations are underway with Viacom regarding MTV’s Italo channel, and also the Nickelodeon and Comedy Central channels, aired on Sky Italia, in […]

More From Our Brands

Access exclusive content