×
You will be redirected back to your article in seconds

Stuart Snyder: Cartoon Network king gambles on live action

Youth Impact Report 2012: Channeling Talent

Animated hits weren’t enough for the Cartoon Network last year, which scored live action success with “Level Up.”

The show, about teens who must save the world by winning a videogame that crossed into real life, ranked as the top series in its time period among boys 2-11, 6-11 and 9-14.

Its real winner is Cartoon Network president/COO Stuart Snyder, who gambled that live action could work on a channel dedicated to animation that’s No. 1 for boys 6-11. Helping him make the call: research.

“Our audience told us they like live action and like to see themselves in our shows,” the exec explains.

Its Hall of Game Awards has been another non-toon success. The kids’ sports event grew significantly its second year: Total viewership grew 74% to 2.6 million viewers and HallofGame.com registered triple the votes, racking up more than 100 million.

“We strive to do shows that really surprise and engage our audience, all in fun, unique and targeted ways,” Snyder says. “We are absolutely focused on a multi-platform approach, which is really ensuring that kids are watching our content whenever and wherever they are.”

The net offers episodes on demand and live streaming. More than 10.8 million games have been created through CartoonNetwork.com’s Game Creator.

Impact: Live-action/CG hybrid “Level Up” broke out as a Cartoon Network original movie, series and online game.
Next: Nick Cannon-produced kid sketch comedy show “Incredible Crew
Causes: Initiated the net’s Stop Bullying: Speak Up campaign, as well as the Move It Movement Tour to combat childhood obesity

Return to the Youth Impact Report 2012 >>

More TV

  • Po Kung Fu Panda

    NBCU Will Tie Universal Kids Cable More Directly to DreamWorks Animation Content

    NBCUniversal is rearranging the toys it uses in its kids-programming playground. The company’s Universal Kids will place a bigger bet on its ties to DreamWorks Animation, which NBCU bought in August of 2016 for approximately $3.8 billion.  The network will stop developing original shows that are not based on DreamWorks properties, according to a person [...]

  • I Think You Should Leave Netflix

    'I Think You Should Leave With Tim Robinson' Renewed for Season 2 at Netflix

    Netflix has renewed the sketch comedy series “I Think You Should Leave With Tim Robinson” for a second season. The series makes jokes out of life’s most bizarre and mundane situations, and the first season saw Robinson and a selection of his famous friends navigate awkward workplace dramas, host an intervention in a Garfield themed [...]

  • CBS

    CBS Entertainment Pledges to Audition Actors with Disabilities

    CBS Entertainment has signed the Ruderman Family Foundation’s Audition Pledge, a commitment to audition actors with disabilities for new productions picked up to series. The company, which includes CBS Television Studios and CBS All Access, is the first in the industry to respond to the advocacy organization’s request for increased disabled representation. “We take pride [...]

  • Rob Ortiz Brian Agboh Julie Katchen

    Paramount TV Names Three New Hires To Executive Team

    Paramount Television has made three new hires for its executive leadership team, naming Rob Ortiz as its new senior vice president of physical production, Brian Agboh as senior vice president of business affairs, and Julie Katchen Swidler as director of Paramount TV’s newly created current team. “I’m so excited to welcome these new valuable executives [...]

  • Discovery Corporate New Logo

    Discovery, FuboTV Strike Distribution Pact

     Discovery, Inc. and FuboTV said they have struck a multi-year deal that brings 13 of the cable-programmer’s networks to Fubo’s live-TV streaming service in coming weeks. The agreement extends a relationship that had been in place between Fubo and the former Scripps Networks Interactive, which Discovery acquired in 2018. That pact included carriage of five [...]

  • Rosamund Pike A Private War

    Rosamund Pike to Lead ‘Wheel of Time’ TV Adaptation at Amazon

    The long-gestating “Wheel of Time” TV adaptation has finally found its lead. Rosamund Pike cast been cast as Moiraine, a member of the powerful all-female organization called the Aes Sedai, in the Amazon Studios and Sony Pictures Television co-production. Based on Robert Jordan’s best-selling fantasy novels, “The Wheel of Time” is set in a high [...]

  • Julie Andrews

    Julie Andrews Joins Shondaland's Bridgerton Netflix Series

    Julie Andrews is the first person officially cast in one of Shonda Rhimes’ upcoming Netflix shows. Andrews has joined the untitled series based on Julia Quinn’s Bridgerton family novels. She will voice the character Lady Whistledown. Anonymous to readers, the sharp-tongued gossip writer uses a curious mix of social commentary and scathing insult to send [...]

More From Our Brands

Access exclusive content