×
You will be redirected back to your article in seconds

Stuart Snyder: Cartoon Network king gambles on live action

Youth Impact Report 2012: Channeling Talent

Animated hits weren’t enough for the Cartoon Network last year, which scored live action success with “Level Up.”

The show, about teens who must save the world by winning a videogame that crossed into real life, ranked as the top series in its time period among boys 2-11, 6-11 and 9-14.

Its real winner is Cartoon Network president/COO Stuart Snyder, who gambled that live action could work on a channel dedicated to animation that’s No. 1 for boys 6-11. Helping him make the call: research.

“Our audience told us they like live action and like to see themselves in our shows,” the exec explains.

Its Hall of Game Awards has been another non-toon success. The kids’ sports event grew significantly its second year: Total viewership grew 74% to 2.6 million viewers and HallofGame.com registered triple the votes, racking up more than 100 million.

“We strive to do shows that really surprise and engage our audience, all in fun, unique and targeted ways,” Snyder says. “We are absolutely focused on a multi-platform approach, which is really ensuring that kids are watching our content whenever and wherever they are.”

The net offers episodes on demand and live streaming. More than 10.8 million games have been created through CartoonNetwork.com’s Game Creator.

Impact: Live-action/CG hybrid “Level Up” broke out as a Cartoon Network original movie, series and online game.
Next: Nick Cannon-produced kid sketch comedy show “Incredible Crew
Causes: Initiated the net’s Stop Bullying: Speak Up campaign, as well as the Move It Movement Tour to combat childhood obesity

Return to the Youth Impact Report 2012 >>

More TV

  • TV Shows to Watch the Week

    TV Shows to Watch the Week of April 22, 2019: 'Gentleman Jack' and the NFL Draft

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Gentleman Jack” debuts on HBO, and “Kobra Kai” season two drops on YouTube [...]

  • Steve Golin The Revenant Spotlight Producer

    Steve Golin, Prolific Producer and Founder of Anonymous Content, Dies at 64

    Steve Golin, an Oscar-winning producer who was founder and CEO of Anonymous Content, has died of cancer. He was 64. Golin was a pioneer in blending the business of talent management with production. Anonymous Content, which Golin founded in 1999, worked with a stable of big name artists such as Steven Soderbergh, Emma Stone, Edgar [...]

  • The Iron Throne, which has been

    'Game of Thrones': Six Books for Fans to Read

    As the final season of “Game of Thrones” draws to a close, we’ve found six best-selling books that keep the stories of Westeros and beyond alive. From the original novels that inspired the hit HBO show, to collectible tomes that highlight behind-the-scenes secrets, these books make a great addition to your bookcase, whether you’re a [...]

  • CBS Sports, WNBA Strike TV Deal

    CBS Sports, WNBA Strike TV Deal

    CBS Sports and the WNBA struck a new deal to televise some of the league’s games, widening exposure for professional women’s basketball in the U.S. Under terms of the deal, CBS Sports Network will broadcast 40 live WNBA games in primetime and on weekends, starting Saturday May 25 as the league’s 2019 season gets underway. [...]

  • Robin Roberts Omarosa

    Disney Makes Big Play to Stay in NFL's TV-Football Game

    Robin Roberts is moving this week from mornings on ABC to primetime. And while the shift is temporary, the business machinations behind it are likely to continue. Roberts, best known for her regular appearances on “Good Morning America,” will serve this Thursday as an important presence during two nights of ABC’s coverage of the NFL [...]

  • TV Review: ‘Motown 60: A Grammy

    TV Review: ‘Motown 60: A Grammy Celebration’

    If nothing else, CBS’ “Motown 60: A Grammy Celebration” special alerted America to the continued vitality of Smokey Robinson as a contemporary performer. Ten months from turning 80, the singer’s performances were focused and controlled as he weaved his sultry vocals through classics he wrote — the ballads “The Tracks of My Tears” and “Ooh Baby Baby,” chief among them. Producers [...]

  • Telemundo Has 'Game of Thrones' Hopes

    Telemundo Has 'Game of Thrones' Hopes for 'La Reina del Sur' Season 2 Premiere

    Call it Telemundo’s “Game of Thrones.” The Spanish-language network is hoping for a blockbuster premiere tonight for the long-awaited sophomore season of “La Reina del Sur,” the crime drama starring Kate del Castillo that ranks as Telemundo’s most-watched original series ever. “La Reina” was a massive hit for Telemundo when it aired in early 2011. [...]

More From Our Brands

Access exclusive content