Former NBC marketing topper Adam Stotsky has been named general manager of male-skewing cabler G4.
The move means Stotsky, who left the Peacock last year after Bob Greenblatt took over as entertainment chairman and brought in a new marketing head, will return to the corporate family: G4 is owned by NBCUniversal.
Stotsky will oversee all facets of G4, including programming, development, production, marketing, press and publicity and digital operations. He’ll report to NBCU cable topper Bonnie Hammer.
“Adam is one of the best brand strategists I’ve ever worked with,” Hammer said. “I’m confident that he’ll provide tremendous leadership and unlock G4’s potential as a genuine force on the media landscape.”
Stotsky walked away from NBC in August when Greenblatt hired Showtime colleague Len Fogge to handle the Peacock’s marketing needs.
Prior to announcing Stotsky’s hire, G4 saw its president, Neal Tiles, step down. In an internal memo, Tiles, who had been at the net since 2005, said, “I feel the need to move on to my next challenge” but didn’t elaborate on what that may be.
Stotsky had been NBC’s marketing president for a couple of years after serving seven years at Syfy. He helped launch such Peacock series as “The Event,” which opened to strong numbers, and “Parenthood.”
G4 had a rough 2011, averaging 128,000 viewers in primetime — down 17% from the year before. In its target 18-34 demo, the net saw an identical decrease of 17%.
Move by Hammer, who was given responsibilities for running G4 following the Comcast merger, comes after she has spent much of the last year working on E! She named Suzanne Kolb as president of E! and is moving toward scripted programming for the cabler in 2013.