×
You will be redirected back to your article in seconds

‘Steel Magnolias’ blooms for Lifetime

TV adaptation of 1989 film draws 6.5 million viewers

Lifetime scored big Sunday with its “Steel Magnolias” update, which drew the largest audience for a single-part cable movie in five years.

Nielsen estimates that “Steel,” starring and exec produced by Queen Latifah, averaged 6.5 million viewers for its premiere telecast from 9 to 11 p.m., becoming the net’s most popular telepic since “Life is Not a Fairy Tale: The Fantasia Barrino Story” in 2006. In adults 18-49, its 3 million viewers (equating to roughly a 2.4 national rating) outperformed the 9-11 p.m. block of drama series originals on both ABC and CBS.

“Steel’s” 3.2 million adults 25-54 is the most for a Lifetime movie in the 17 years since “Almost Golden: The Jessica Savitch Story” in 1995, and the 2.5 million women 25-54 is the largest crowd ever for a Lifetime pic.

Among all ad-supported cable, no single-part original cable movie has drawn a larger audience than “Steel Magnolias” since “Holiday in Handcuffs” on ABC Family in 2007.

The Sony Pictures Television-produced film, an adaptation of the iconic play and 1989 film, also starred Phylicia Rashad, Adepero Oduye, Condola Rashas with Jill Scott and Alfre Woodard. Lifetime rebroadcast the pic on Monday night.

Popular on Variety

More TV

  • Will Arnett Joins BBC Soccer Comedy

    Will Arnett Joins BBC Comedy ‘The First Team’ From ‘The Inbetweeners’ Producers

    Will Arnett and Chris Geere will star as the chairman and coach of an English soccer team, respectively, in “The First Team,” a new comedy for the BBC from the producers of “The Inbetweeners.” The series will follow the off-the-field misadventures of three young soccer players played by Shaquille Ali-Yebuah (“The Feed”), Jack McMullen (“The [...]

  • 'Game of Thrones' Fashion at the

    'Game of Thrones,' Fashion Slayers: HBO's Drama Winners Also Shined on the Carpet

    The cast of HBO’s “Game of Thrones” knew how to make an entrance (and an exit) on Sunday night at the Primetime Emmy Awards. Before winning the night’s final trophy, Best Drama Series, stars like Emilia Clarke and Gwendoline Christie pulled out some fantastical looks on the purple carpet, with Clarke donning the mother-of-all-earrings by [...]

  • Emmys Fashion: Best Dressed on the

    Emmys: Best Fashion on the Purple Carpet

    The biggest stars in television stepped out on the Emmy purple carpet on Sunday night in a stunning display of gowns and vivacious looks. Fashion expert Brooke Jaffe, who visited Variety’s set after the show, picked some of her favorite dresses of the night, which included Zendaya’s truly enviable Vera number and Mandy Moore in [...]

  • Emmys 2019: Biggest Winners and Losers

    Winners and Losers of the 71st Emmy Awards

    The 71st Emmy Awards was a spectacular affair for the Brits, while broadcast networks all but vanished. Watch Variety’s Elaine Low and Audrey Yap unpack TV’s biggest night of the year, which saw “Game of Thrones” and “Fleabag” take home the top prizes, winning best drama series and best comedy series, respectively. Popular on Variety

  • Atmosphere71st Annual Primetime Emmy Awards, Show,

    Emmy Viewers Not 'Feelin' Good' About Bizarre Music Choices

    It was known ahead of time that the Emmy Awards planned to dispense with a traditional orchestra or pit band for the walk-up and bumper music. What wasn’t anticipated was that the music choices were being outsourced to a bar mitzvah DJ in Des Moines. Or, very possibly, it was a local who had found [...]

  • Atmosphere71st Annual Primetime Emmy Awards, Show,

    Emmys: Big 4 Broadcasters Post Lowest Combined Wins Ever

    The Big 4 broadcast networks put a cap on their worst year in Emmy history on Sunday night. ABC, CBS, Fox and NBC brought home just 16 Emmy Awards — the lowest combined total in history for the four major broadcast networks. The previous low was 19 combined wins in 2016. Last year, the networks [...]

  • Karamo BrownLA LGBT Center 'Hearts of

    Karamo Brown Addresses Backlash Against Sean Spicer Comments

    Karamo Brown has doubled down on comments he made about his fellow “Dancing with the Stars” contestant Sean Spicer, in which he promoted the idea of meeting political adversaries “in the middle.” The amicable “Queer Eye” host received criticism when he said he was “most excited to meet” Spicer ahead of the show’s 28th season, [...]

More From Our Brands

Access exclusive content