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Sony, BRB team on ‘Invizimals’

Animated series to use enhanced reality technology

MADRID — Sony Computer Entertainment Europe is teaming with BRB Internacional, one of Spain’s biggest children’s TV producers, to co-produce a pilot of “Invizimals,” based on Sony PlayStation’s vidgame saga created by Barcelona-based Novarama.

Targeting at 6-10s and HD-produced by Screen 21, BRB’s Catalan studio, the projected half-hour toon TV series features animals supposedly invisible to the human eye, unless captured by the PlayStation’s enhanced reality technology.

Viewers will be able to unlock additional content from the series via PlayStations.

The three-game “Invizimals” PlayStation franchise has sold more than one million units in Europe to date. BRB Internacional handles the “Invizimals” brand in Spain and Portugal.

The partners will present “Invizimals” the series at early October’s Mip Junior, which runs Oct. 6-7 at Cannes. BRB plans to market the rights to the series on a global level.

BRB, which is led by chief exec Carlos Biern, is famous for series such as “David the Gnome.” It has increasingly incorporated advanced technology design and stereoscopic 3D into productions, such as on the 3D guessing-game toon series “Zoobabu,” sold to Disney for Asia, Australia and New Zealand.

Biern called “Invizimals'” use of enhanced reality “something that’s never been seen before in a television series.”

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