LONDON — Shine has created a children’s venture headed by Andrew Davenport, co-creator of kid hits “Teletubbies” and “In the Night Garden.”
The as-yet-unnamed company will produce traditional and interactive content for tykes, initially for the pre-school market.
Shine CEO and chairman Elisabeth Murdoch said, “Shine Group always strives to work with world-class creative talent, and as a visionary behind two of the world’s most innovative and successful pre-school properties, Andy is exactly that. Partnering with him brings opportunities to create truly multi-platform children’s brands whose full ambitions can be realized by working closely with our ancillary and distribution teams.”
Shine Intl. will sell the shows that emerge, while Shine 360° will manage non-broadcast rights. Davenport joined Ragdoll Prods., makers of “Teletubbies” and “In the Night Garden,” in 1991 as a puppeteer and co-writer on “Tots TV.” He helped owner Anne Wood transform the shingle into one of the world’s most successful pre-school tyke TV companies.