×
You will be redirected back to your article in seconds

Saban Brands to rebuild CW toon block

Time lease for five-hour span acquired in bankruptcy sale from 4Kids

The CW is turning over its Saturday-morning animation block for kids to Saban Brands, the network announced Thursday.

Pact comes days after the previous owner of the time lease to the five-hour block, 4Kids Entertainment, sold off assets in bankruptcy court to both Kidsco Media Ventures (a division of Saban) and Konami’s 4K Acquisition Corp. for $15 million. Kidsco won the rights to the CW block as part of the selloff.

The daypart will be rebranded and resupplied with new programming in the fall, though tentpole attractions “Power Rangers” and “Yu-Gi-Oh!” will stick around. A companion website will also be launched.

Saban will assume responsibility for selling ads in the block, a portion of which will go to CW in exchange for the airtime.

Financial terms nor the length of the deal were disclosed. The end of 4Kids’s current five-year pact with CW was scheduled to expire in October.

“The association with Saban and the programming and marketing they will bring to us will be a great asset for The CW and its affiliates on Saturday mornings,” said CW chief operating officer John Maatta.

In addition to oversight of the global phenomenon that is the “Rangers” franchise, which was bought from Disney in 2010, Saban has been in the Saturday-morning business before. In 1996, Haim Saban’s company merged with Fox Kids to program toons for kids on Fox for a few years.

Saban Brands is back in the kids’ television business in a big way,” said Elie Dekel, president of Saban Brands. “The broadcasting block represents a unique opportunity for us to be the premier destination for action/adventure and comedy on Saturday mornings, while delivering what kids want online and on mobile 24/7/365.”

4Kids launched a The CW4Kids brand on CW in 2008 before rebranding as Toonzai two years later.

More TV

  • Apple Event: Everything We Learned From

    Everything We Learned From Today's Apple Event

    After revealing new services in news, finance, and gaming, Apple CEO Tim Cook kept the biggest, most anticipated announcement until last. Cook, along with heads of worldwide video programming Zack Van Amburg and Jamie Erlicht, and a whole group of Apple’s creative talents, presented the company’s new Apple TV+ streaming service, which is slated to [...]

  • Miramax President of TV Lauren Whitney

    Miramax President of TV Lauren Whitney Exits to Join Spyglass Media Group

    Lauren Whitney, the president of television for Miramax, is leaving the company, Variety has learned. She will now become the president of television for Spyglass Media Group effective April 1. The news comes less than two years after Whitney first joined Miramax. There, she oversaw the studio’s television development, in addition to “Spy City,” produced by [...]

  • Tim Cook Oprah Winfrey Steven Spielberg

    Apple Sits Out This Emmy Season, but Get Ready for a Frenzy of Contenders in 2020

    Apple won’t be entering the Emmy race this year — but get ready for 2020. The tech giant’s not-so-surprise launch of its new Apple TV+ video service on Monday included a hefty roster of top producing and acting talent that will immediately make the service an awards contender when it launches in the fall. That [...]

  • Oprah Apple TV Plus

    Apple's Cavalcade of Stars Sets High Expectations (Column)

    Apple’s March 25 conference announcing various new services — including their upcoming passel of video content — was heavy on grandeur and light on specifics. Company CEO Tim Cook described the company’s move into television as part of an ongoing commitment not merely to diversion and customer satisfaction but to social change. “Apple has always [...]

  • Art Malik2017 Costa Book of The

    Hannah Simone's ABC Pilot Casts Art Malik in Lead Role (EXCLUSIVE)

    Hannah Simone’s comedy pilot at ABC has cast one of its lead roles. Variety has learned exclusively that Art Malik has signed on to star opposite Simone in the single-camera comedy. In the project, Hannah (Simone) and her Indian-American immigrant father Sid (Malik) have always been close, but after she admits to herself that she’s [...]

  • Apple TV Plus Reese Witherspoon Jennifer

    Apple Unveils First Look Footage From Its Original Shows (Watch)

    At a special event in Cupertino, Apple unveiled its Apple TV+ streaming service, and with it a short clip of some footage from its slate of upcoming original shows. One of the main originals teased was “The Morning Show,” a series which “offers an inside look at the lives of the people who help America [...]

  • 'Pretty Little Liars' presentation

    I. Marlene King Exits Warner Bros. TV for Overall Deal at 20th Century Fox

    I. Marlene King has signed a new multi-year deal at 20th Century Fox Television, exiting her longtime studio home of Warner Bros. Television. King will develop, write, produce, and direct new projects for network, cable, and streaming under the new deal via her Long Lake Media banner. Long Lake’s executive vice president of development Lauren [...]

More From Our Brands

Access exclusive content