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“Today” anchor Ann Curry could be exiting her post at the top-rated morning show as it fights off the stiffest challenge the franchise has ever faced from rival “Good Morning America.”

The New York Times reported Curry is currently in negotiations with the network regarding taking on a new unspecified assignment. NBC declined comment.

At issue is the perception that Curry doesn’t have the on-air chemistry with Matt Lauer that past anchors Meredith Viera and Katie Couric enjoyed with the anchor, who extended his deal with “Today” earlier this year. That weakness may be contributing to ratings erosion that has allowed “GMA” to beat “Today” in the ratings for the first time on more than one occasion in recent months.

As for who could replace Curry, the possibilities could extend to the deep bench of on-air talent “Today” already has including Savannah Guthrie and Natalie Morales, though NBC could elect to poach an anchor from one of its rivals, too.

Curry has been with NBC News in various capacities since 1990, graduating to news anchor on “Today” in 1997. She replaced Viera opposite Lauer last year.

Curry has also anchored “Dateline NBC” and “NBC Nightly News,” programs she could find herself returning to in order to pursue her interests in overseas news that is said to be her passion. The Times reported Curry has also hired lawyer Robert Barnett to negotiate her future with the network.

Resurgent “GMA” managed to top “Today” in total viewers in two weeklong periods in April and May. But ABC has a talent issue of its own in the morning given the recent disclosure that “GMA” anchor Robin Roberts was diagnosed with myelodysplastic syndrome. But while she is expected to miss work in the coming months, ABC is hoping Roberts will be well enough to remain anchor for the long term.