Redniss promoted at USA Network

Exec contributing to cabler's digital charge

Jesse Redniss has been upped to senior VP of digital at USA Network.

With his new title, Redniss’ responsibilities include spearheading the cabler’s social media initiatives, technology innovations, monetization strategies and content development for the digital side.

“Jesse’s ability to identify trends and anticipate major opportunities for the company has been invaluable for the channel and NBCU overall,” said Alexandra Shapiro, USA Network’s senior VP of brand marketing and digital, and to whom Redniss reports.

Redniss, based in Gotham, helped the net create real-time online conversations with viewers.

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