Ralph Lauren to sponsor ‘Downton Abbey’

Deal marks fashion house's first television sponsorship

Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.”

PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham.

PBS said designer Ralph Lauren “has always had a true appreciation for the heritage and romance of England and reflects this through his fall 2012 collection, which is about modern glamour inspired by timeless character and refined elegance.”

“To have Ralph Lauren choose ‘Masterpiece’…. is an incredible tribute to our series,” said exec producer Rebecca Eaton at WGBH Boston. “Their support will help us maintain the standard of excellence that drew them to ‘Masterpiece’ in the first place,” she added.

“We are proud to be associated with ‘Masterpiece’ and public television,” said David Lauren, exec VP of advertising, marketing and corporate communication, at Ralph Lauren. Ralph Lauren’s first on-air sponsorship messages will begin on Sept. 30 with the broadcast of “Upstairs Downstairs,” and the company is planning unique spots for the various titles in the series.

Recently celebrating its 40th year on PBS, “Masterpiece” is enjoying a significant surge in popularity as 17 million viewers tuned into the second season of “Downton Abbey.” Auds the 2012 “Masterpiece Classic” season showed a 27% gain over 2011.

Fall titles include new episodes of “Wallander,” starring Kenneth Branagh. The third season of “Downton Abbey” starts in January.

More TV

  • ABC Panel - Roseanne

    Roseanne Barr Talks ABC Firing in Emotional Interview: 'I Definitely Feel Remorse'

    Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.” PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren “has […]

  • Univision logo

    Univision, Dish Spar Over Potential Blackout as Contract Deadline Looms

    Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.” PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren “has […]

  • DISNEY CHANNEL PRESENTS THE 2018 RADIO

    Janet Jackson, Kelly Clarkson, Carrie Underwood Honored at Radio Disney Music Awards

    Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.” PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren “has […]

  • Harry Kane of England celebrates scoring

    World Cup Live-Stream: How to Watch England vs. Panama

    Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.” PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren “has […]

  • No Merchandising. Editorial Use Only. No

    'Portlandia': Fred Armisen and Carrie Brownstein Pick Their Proudest Musical Moments

    Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.” PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren “has […]

  • NANTUCKET, MA - JUNE 23: (L-R)

    How Long Will TV and Film's Boom Market for Female Stories Last?

    Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.” PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren “has […]

  • Actors Kit Harington and Rose Leslie

    'Game of Thrones' Stars Rose Leslie and Kit Harington Married in Scotland

    Ralph Lauren has signed on as national corporate sponsor for long-running series “Masterpiece,” the showcase for hit drama “Downton Abbey.” PBS said Monday that the television sponsorship is the fashion house’s first. “Masterpiece” has won six Emmy awards for outstanding costumes. The announcement coincides with Fashion Week in Gotham. PBS said designer Ralph Lauren “has […]

More From Our Brands

Access exclusive content