OWN has canceled “The Rosie Show.”
Cabler had brought Rosie O’Donnell onboard last year to host a daily talkshow from Chicago, but the series never connected with viewers. The final episode will tape Tuesday and air March 30.
“The Rosie Show,” which ran 7 p.m. weekdays, was averaging a meager 190,000 viewers per episode.
“As I have learned in the last 15 months, a new network launch is always a challenge, and ratings grow over time as you continue to gather an audience,” said network topper Oprah Winfrey. “I’m grateful to Rosie and the dedicated ‘Rosie Show’ team for giving it their all.”
Series debuted Oct. 10 and drew 497,000 for its premiere on OWN — episode was also simulcast on four other Discovery nets — but viewer totals quickly fell after that.
In January, OWN decided that change was needed to goose ratings for “The Rosie Show.” Shane Farley was hired as an exec producer, and the Harpo Studio set was given a facelift, but neither move ultimately made much of a difference.
“The Rosie Show” is produced by Harpo Studios in association KidRo Prods. and SantaBu Prods.
OWN has seen some ratings upticks of late, particularly on Sunday, March 11, when Winfrey interviewed Whitney Houston’s daughter, Bobbi Kristina Brown, for “Oprah’s Next Chapter.” Episode drew 3.5 million, the most for any show in the history of the network.
One of the few other bright spots for OWN is the St. Louis-based reality series “Welcome to Sweetie Pies.” Otherwise, net continues to have difficulty attracting auds after launching more than a year ago.
Through last September, Discovery had spent $254 million on the network — without much hint of a return on its hefty investment.