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NTV wins Japan’s 2011 TV ratings crown

It beats Fuji for the first time in eight years

TOKYO — Nippon Television Network, one of Japan’s five commercial networks, won the ratings crown last year.

NTV came top in all three major categories — primetime (7 p.m.-11 p.m.), Golden Time (7 p.m.-10 p.m.) and all-day (6 a.m.-midnight), beating arch-rival Fuji TV for the triple crown for the first time in eight years.

A big factor in NTV’s ratings success was “I’m Mita, Your Housekeeper,” a drama about a deadpan but canny housemaid, played by Nanako Matsushima, who heals a dysfunctional family through mental jujitsu.

The final episode of the series garnered a sky-high 40 rating on Dec. 23 — equivalent to a top sporting event such as a World Cup soccer match involving the home team.

NTV prexy Yoshio Okubo was non-committal when asked about the prospect of a “Mita” sequel or spin-off pic at a presser announcing the ratings results, saying, “We’d like to but it’s a question as whether we can make it a reality.”

The network also got off to a fast start this year, beating the competition in all ratings categories in January.

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