Nickelodeon and Televisa are joining forces for an 80-episode adaptation of Mexican telenovela “Reach for a Star,” to air on Nick at Nite.
Jill Farren Phelps (“General Hospital”) and Hisham Abed (“The Hills” ) will exec produce “Reach,” a single-camera, daily series about a teenage girl whose life is turned upside down when finds success as a songwriter and wins the love of her favorite singer. Josh Griffith (“The Young and the Restless”) will serve as head writer.
“Reach” will be produced in association with Sony Pictures TV, with production set to begin in Los Angeles in March.
“We have experienced first-hand the popularity of the daily scripted format with our kid audience through the success of ‘House of Anubis’ and our teen audience with ‘DeGrassi: The Next Generation,’ ” said Cyma Zarghami, prexy of Viacom’s Nickelodeon Group, “and our Nick Latin American channel has already had great success in producing telenovelas with Televisa.”
“Reach” is an adaptation of “Alcanzar una Estrella,” first broadcast on Canal de las Estrellas and Univision in 1990. That series spawned a film and sequel telenovela starring Ricky Martin and Sasha Sokol.
“As part of the steps towards building a strong presence in the Anglo TV market, Televisa is excited to coproduce with Nickelodeon one of the many successful scripts from our library in a daily series format,” Televisa television and content prexy Jose Baston said.
“We are convinced that the daily series will be well received by Nick´s family audiences and will capture their attention daily as it has happened in different markets in the world where Televisa has exported its production capabilities. … We envision Reach for a Star as the first of many joint projects.”