New Regency in deal with Israel’s ADD

First-look pact comes as Fox-based company ramps up TV

New Regency Prods. has signed a first-look deal with Israeli production, management and talent agency ADD.

Partnership will give 20th Century Fox-based Regency access to film and television projects from the company, run by Yaron Lichtenstein. Company specializes in creating and marketing TV and new media content for the Israeli marketplace. Israeli format adaptations have been on a roll in the U.S., notably the success Showtime has had with its redo of the political drama thriller “Homeland.”

“With the amazing success of shows such as ‘Homeland’ and ‘In Treatment,’ which were based on Israeli series, we are thrilled to be in business with ADD,” said Regency prexy and CEO Brad Weston. “We look at the deal with them as another great step forward as we make our return to the television business.”

Regency was active in TV production a decade ago when it scored with the Fox sitcom “Malcolm in the Middle,” but the company had largely exited the television business by 2008. Returning to the small screen is a priority for the new regime. Regency has a handful of TV projects percolating, including a drama at HBO, “Beat the Reaper,” with Leonardo DiCaprio’s Appian Way banner.

Shingle is in discussions with several candidates to as it looks to recruit one or more television executives.

The family of ADD’s Hadas Mozes Lichtenstein — Yaron Lichtenstein’s wife and the head of ADD’s international business development and management — has been friendly with Israeli-born New Regency founder Arnon Milchan for years. The Mozes family started publishing giant YBOOK, which could potentially feed literary content to the U.S.-based shingle under its new deal with ADD.

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