You will be redirected back to your article in seconds

NBCUniversal’s Integrated Media launches Curve Films

Production arm to make its research more entertaining to advertisers

NBCUniversal’s Integrated Media group said Thursday that it’s launching a production arm called the Curve Films to make its research more entertaining to advertisers.

The studio will produce and distribute films every quarter to the ad market based on proprietary consumer insights from a new hardcover book, “The Curve,” published by the division, which is the cross-company marketing arm of NBCU.

The first film, “Y Now,” focuses on Generation Y, a group born between 1978 and 1995. Nine men and women offer insights about their generation touching on family, career and aspirations. The documentary will be distributed digitally via email to advertisers and marketers and air online at TheCurveFilms.com.

“With research stacking up in everyone’s inbox, we recognized a strong need in the marketplace for a creative, entertaining and compelling way to deliver information in a useful, memorable way,” said John Shea, exec VP and chief marketing officer of NBCUniversal’s Integrated Media. “The Curve Films initiates a first-person dialogue between our audience and our clients, providing them with a keen understanding of their consumer target and how to speak to them with messages that resonate.”

The films will incorporate annotated video technology allowing the viewer to click on a statistic that appears onscreen, which will pause the film and show relevant data points.

More TV

  • Gina Rodriguez'Someone Great' film premiere, Arrivals,

    Gina Rodriguez Apologizes After Rapping N-Word in Deleted Instagram Video

    “Jane The Virgin” star Gina Rodriguez has released an apology video shortly after she used the N-word while rapping along to a Fugees song in a video posted to her Instagram story. In the original video, which has since been deleted, Rodriguez raps along to “Ready or Not” while having her hair and makeup done. [...]

  • Tom Succession

    'Succession' Season 2 Finale Scores Over 1 Million Viewers

    “Succession” concluded its second season with a tense Roy family yacht trip, watched by over 1 million total viewers. According to HBO, 1.1 million total viewers tuned in to Sunday’s finale across all platforms, which is up 12% on the season 1 closer which garnered 1 million sets of eyeballs. The premium cabler expects total [...]

  • 100 Días para Enamorarse

    Pierluigi Gazzolo on Viacom International Studios, the Spanish-language Market

    CANNES —  The L.A. Screenings represented the coming out of Viacom International Studios, which hit the market, then Conecta Fiction in Spain, with a powerful presentation of trailers. The Conecta Fiction lineup signaled that VIS is also open to co-production and collaboration with creators in not only Latin America but far beyond; “To Catch a [...]

  • Lagardere Acquires Spanish Outfit Veranda; Launches

    Lagardere Launches New Production Label Cameron's

    Lagardère Studios is ramping up its content strategy with launch of Cameron’s, a new production label dedicated to international programming. Cameron’s is being created by Jean-Charles Felli and Christophe Tomas, who previously founded Save Ferris Studios. The label will be delivering content mainly for streaming services. Felli and Tomas have tapped Gregory Cantien as managing [...]

  • eSports

    eSports Comedy Scores Put Pilot Order at CBS

    CBS has given out a put pilot order for a comedy set in the world of eSports, Variety has learned. The untitled single-camera series follows a recently retired pro basketball star who attempts to reconnect with his estranged son by buying an eSports franchise. Dan Kopelman will write and executive produce. Aaron Kaplan and Dana [...]

  • David Lindelof Watchmen Premiere

    'Watchmen' Creator Damon Lindelof Weighs in on Martin Scorsese's Marvel Criticisms

    Damon Lindelof disagrees with Martin Scorsese about his recent claims that Marvel movies don’t qualify as cinema. The director’s proclamation, along with the polarized critical reception of “Joker,” are the latest salvos in a long history of questioning comic book movies’ place in cinematic history. The lingering question: Can superhero fare be considered “high art?” [...]

More From Our Brands

Access exclusive content