×
You will be redirected back to your article in seconds

NBC’s football dominates pre-season Sunday

Lions-49ers game easily prevails opposite mostly repeats

NBC rolled to another easy Sunday victory with “Sunday Night Football,” as its Detroit-San Francisco matchup beat the combined deliveries of the other three major networks, which aired mostly repeat programming prior to the start of the television season.

According to preliminary national estimates from Nielsen, the San Francisco 49ers’ 27-19 victory over the Detroit Lions averaged a 7.5 rating/19 share in adults 18-49 and 18.1 million viewers overall on NBC’s stations from 8:30 to 11 p.m., with the final nationals expected to rise once all West Coast viewing is added. The game earned a 13.9 household rating/23 share in Nielsen’s metered-market overnights, including a 32.1/46 in Detroit and a 24.0/47 in the Bay Area.

Elsewhere, CBS was the only competing network to have a pulse — and that was thanks to football as well. The concluding half-hour of the net’s late-afternoon window of action (mostly Jets-Steelers) averaged a 6.3/19 in 18-49 and 18.7 million viewers overall on the net’s stations from 7 to 7:30. The football game was followed by original installments of “60 Minutes” (roughly 3.2/9 in 18-49, 12.8 million viewers overall) and “Big Brother” (roughly 2.3/6 in 18-49, 7.7 million viewers overall) and a repeat of “The Mentalist” at 10:30 p.m. (0.7/2 in 18-49, 3.9 million viewers overall).

Fox did OK with younger adults despite an all-repeat lineup of its animated comedies. “American Dad” averaged a 2.4/7 in 18-49 and 6.2 million viewers overall in the leadoff half-hour (though this number is inflated by local-market NFL preemptions in some cities) and was followed by “The Cleveland Show” (1.5/4 in 18-49, 3.7 million viewers overall) and back-to-back episodes of “The Simpsons” (1.9/5 in 18-49, 4.3 million viewers overall at 8 p.m. and 1.9/5 in 18-49, 4.1 million viewers overall at 8:30 p.m.) and “Family Guy” (2.0/5 in 18-49, 4.4 million viewers overall at 9 p.m. and 2.0/5 in 18-49, 4.3 million viewers overall at 9:30 p.m.).

ABC aired a repeat of “America’s Funniest Home Videos” (0.9/3 in 18-49, 4.9 million viewers overall) and then introduced “Revenge” to its new night by airing a trio of encores from its rookie season, averaging a 0.6/2 in 18-49 and about 3.1 million viewers overall.

Preliminary 18-49 averages for the night: NBC, 6.5/17; CBS, 2.5/7; Fox, 2.0/5; ABC, 0.7/2.

In total viewers: NBC, 15.7 million; CBS, 9.0 million; Fox, 4.5 million; ABC, 3.5 million.

More TV

  • Smithsonian subscription VOD

    Smithsonian Networks Launches New Subscription VOD Service, Folding in Smithsonian Earth

    Smithsonian Networks has expanded its push to reach cord-cutters with the launch of Smithsonian Channel Plus, promising subscribers 1,000-plus hours of streaming nonfiction programming for $5 per month. The new subscription VOD service incorporates and supersedes Smithsonian Earth, the company’s $3.99-monthly SVOD service that launched three years ago, which had been geared around nature and wildlife. [...]

  • 'My Brilliant Friend' Scores Brilliant Ratings

    'My Brilliant Friend' Scores Brilliant Ratings at Home

    With its international rollout well underway, the critically acclaimed TV series “My Brilliant Friend,” based on the first of Italian author Elena Ferrante’s bestselling “Neapolitan Novels,” is scoring strong ratings at home in Italy, and is also playing well in the U.S. and U.K. The show, which explores the bounds of female friendship, is being [...]

  • Himesh Patel, Ewen Leslie Join BBC

    Himesh Patel, Ewen Leslie Join BBC Adaptation of Man Booker Prize Winner ‘The Luminaries’ (EXCLUSIVE)

    Himesh Patel and Ewen Leslie have joined “The Luminaries,” with production now underway on the highly anticipated series adaptation of Eleanor Catton’s Man Booker Prize-winning novel. The pair join Eve Hewson (“The Knick”), Eva Green (“Penny Dreadful”) and Marton Csokas (“Into the Badlands”) in the period piece. The high-end drama is being produced by Working [...]

  • Ryan KadroPaleyLive NY: The News Is

    ‘CBS This Morning’ Executive Producer in Potential Exit Talks

    Ryan Kadro, the executive producer of “CBS This Morning” and one of the architects of the A.M. program, is currently in contract discussions that could lead to his exit from the show, according to three people familiar with the matter. Kadro’s contract is slated to run out at the end of the year, and he [...]

  • NBC's California O&Os to Launch 'California

    NBC's California O&Os to Launch 'California Live' Daily Daytime Series

    NBC’s three California O&Os are set to launch a live daily lifestyle series dubbed “California Live.” The series will air at 11:30 a.m. Monday through Friday across KNBC-TV Los Angeles, KNTV-TV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on [...]

  • TV Roundup: Netflix Sets 'Tidying Up

    TV News Roundup: Steven Yeun Joins 'Twilight Zone' at CBS All Access

    In Wednesday’s roundup, Netflix reveals the premiere date for “Tidying Up With Marie Kondo,” and Steven Yeun joins Jordan Peele’s “Twilight Zone” reboot. FIRST LOOKS  Variety has an exclusive behind-the-scenes first look at Season 2 of Showtime’s “SMILF,” featuring creator and star, Frankie Shaw. The new season, which premieres Sunday, Jan. 20 at 10:30 p.m. ET/PT, finds Bridgette trying to move [...]

  • Charlie Rose Sexual Harassment

    CBS News Settles Suit Alleging Harassment by Charlie Rose

    CBS News settled a lawsuit filed by three women who alleged they were harassed by former “CBS This Morning” co-anchor Charlie Rose, and claimed CBS did not act despite being aware of the situation. The amount awarded to the women was not disclosed at their request, according to a CBS News spokesperson. “The matter has [...]

More From Our Brands

Access exclusive content