Flush with strong ratings data for its initial fall rollout, NBC has ordered fourth and fifth cycles of “The Voice” for spring and fall 2013.
Musical competition series is averaging a 4.5 rating through its first two Mondays in adults 18-49 and a 4.3 on its opening two Tuesdays. In total viewers, the show has averaged 12.9 million on Monday and 12.5 million on Tuesday.
Move was expected as “The Voice” has been a bright spot for NBC since launching in April 2011. Net put the second-season debut in the plum post-Super Bowl spot in January, and the strong ratings have carried over for the current third cycle.
Net earned a 4.2 rating in adults 18-49 for Monday night’s two-hour episode and drew 11.9 million viewers, defeating ABC, CBS, NBC and Fox in the demo. While “The Voice” won a week ago as well, Monday marked the first time it went up against season premieres of the Eye’s comedies and ABC’s “Dancing With the Stars.”
“This pickup will assure the many dedicated ‘Voice’ fans that this innovative show will continue to bring some of the most talented new voices to the world’s attention through all of next year,” said NBC Entertainment chairman Robert Greenblatt.
NBC recently announced judges Christina Aguilera and CeeLo Green will take the upcoming spring cycle off, to be replaced by Usher and Shakira. The move is not permanent, as Aguilera and Green will likely return. Blake Shelton and Adam Levine are set to participate in the spring. Carson Daly remains as host.
Created by Dutch reality producer John de Mol, “The Voice” is exec produced by Mark Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger for shingles One Three Inc., Talpa Media USA and Warner Horizon Television.