NBC and MSNBC won the TV horse race on the first night of the Democratic National Convention.
The wide lead that Fox News Channel enjoyed during the Republican National Convention last week dissipated for the Dems. Fox News ranked last among the Big 3 broadcasters and Big 3 news cablers. MSNBC’s rise to the No. 2 spot was no surprise, as much of the commentary programming on the Peacock’s news cabler leans to the left just as Fox News’ leans to the right.
The Peacock’s live coverage of the 10-11 p.m. hour that featured the prime speeches from first lady Michelle Obama and San Antonio Mayor Julian Castro averaged 5 million total viewers, including 1.92 million in the adults 25-54 demo. MSNBC ranked No. 2 with 4.1 million viewers, followed by CNN (3.9 mil), CBS (3.3 mil) and ABC (3.2 mil).
The viewer turnout for all of the networks but MSNBC was down versus the first night of the 2008 DNC.
For all of primetime, MSNBC prevailed with 3.3 million viewers, followed by CNN (3 mil) and Fox News (2.5 mil).