You will be redirected back to your article in seconds

NBC digital chief Zigler exits

Showtime exec Robert Hayes now running Peacock division

NBCUniversal digital president Vivi Zigler is out at NBC.

Topper of the digital division since 2008, Zigler has been replaced by Showtime alum Robert Hayes, who is now exec VP of digital media.

There’s is not only a new exec running the digital department but a new reporting structure. Zigler formerly reported to Ted Harbert, chairman of NBC Broadcasting, but Hayes will now have a direct line to Peacock marketing chief Len Fogge, who in turn reports to Bob Greenblatt, chairman of NBC Entertainment.

Zigler, who arrived at the net in the mid-1990s as part of the NBC Agency, also ran the consumer products division with Fogge, who will now run the division on his own.

Zigler’s exit, according to sources, was a mutual decision.

Hayes will oversee NBC’s day-to-day digital strategy and operations, including NBC.com, social media, online, mobile apps, connected devices, multiplatform programming, product development, digital media business development and digital marketing.

He most recently served as chief operating officer of Iconic Entertainment, where he was responsible for creating premium VOD channels for YouTube and other premium over-the-top distributors.

From 2004-10 Hayes worked with Greenblatt at Showtime on such skeins as “Dexter,” “Weeds” and “Nurse Jackie.” He was senior VP-g.m. of digital media at the net prior to his departure. Previously at Showtime, Hayes was in business development.

A veteran of the pay cable ranks, Hayes served at HBO’s international business development group prior to his six years at Showtime.

In reconnecting with Hayes, Greenblatt said: “I saw the effect he had at Showtime firsthand, and it’s no accident that the pay network’s explosion coincided with its digital innovations.”

NBC, like most nets, is looking to ramp up its digital offerings, trying to offer fans new ways to engage in programming.

Since he arrived at NBC in January 2011, Greenblatt has brought over key execs from Showtime to NBC. Both Fogge and Greenblatt’s PR chief, Richard Licata, have made the transition.

More TV

  • Jeremy Sisto, Ebonee Noel, Dick Wolf,

    Dick Wolf Plots Cross-Network Crossover Between CBS, NBC

    Veteran television producer Dick Wolf, best known for creating the “Law & Order” franchise, is eyeing a cross-network crossover between his CBS freshman procedural “FBI” or its in-the-works spinoff “FBI: Most Wanted” and one of his NBC shows, such as “Law & Order: Special Victims Unit” or “Chicago P.D.” The decision whether to go with [...]

  • Prince Albert II of Monaco (C),

    Jessica Alba, Gabrielle Union's 'L.A.’s Finest' Opens Monte Carlo TV Festival

    Prince Albert II of Monaco opened the 59th Monte Carlo Television Festival on Friday at a glittering ceremony at the principality’s Grimaldi Forum attended by Gabrielle Union and Jessica Alba. The Hollywood actresses presented the French premiere of their action cop series “L.A.’s Finest,” which has just been renewed for a second season. “You typically [...]

  • Gabrielle Union and Jessica Alba'L.A.'s Finest'

    Jessica Alba, Gabrielle Union Speak About Horrific 'L.A.’s Finest' On-Set Accident

    Actresses Gabrielle Union and Jessica Alba spoke about how the horrific accident on the set of their action cop series “L.A.’s Finest” affected them and the crew at the 59th Monte Carlo Television Festival Saturday. They also paid tribute to the main victim of the incident, executive producer/co-showrunner Brandon Sonnier, whose leg was amputated below [...]

  • Emmys: How a Social Media Campaign

    How a Social Media Campaign to Game the Emmys Led to This Week's 'Block Voting' Scandal

    The Television Academy’s “block voting” controversy has quickly become the talk of Emmy season — and that appears to have been the org’s point. According to multiple insiders, the number of people disqualified from voting in this year’s competition is believed to be small, only around three members (out of nearly 25,000 members overall). But [...]

  • No Merchandising. Editorial Use Only. No

    TV News Roundup: Hulu Drops Trailer for 'Veronica Mars' Revival (Watch)

    In today’s roundup, Hulu dropped the official trailer for the “Veronica Mars” revival and HBO revealed more cast members for “Lovecraft Country.” FIRST LOOKS Hulu has dropped the official trailer for its revival of “Veronica Mars,” set to premiere on July 26. The series will bring back most of the original cast, including Kristen Bell, Jason [...]

  • Dan Stevens

    'Legion' Star Dan Stevens Says His Character Would Fight Thanos, 'Wreak Havoc' in MCU

    Dan Stevens said his powerful, telepathic mutant Legion would do some serious damage if he ever crossed over from the eponymous FX series into the Marvel Cinematic Universe. “Legion would wreak havoc. He’d probably take on Thanos, let’s see that,” he told Variety on the red carpet at the premiere of the trippy, mind-bending superhero series [...]

More From Our Brands

Access exclusive content