NBC began eliminating jobs across its marketing and communications departments Friday, with 10 employees departing including a 26-year veteran of the network.
Jim Vescera, executive VP and creative director of marketing at the Peacock, is exiting along with nine others in the marketing department. There are 150 employees in total across NBC’s marketing division.
Sources noted that Vescera volunteered to step down but the others were pink-slipped.
An additional eight cuts are expected to hit the the network’s publicity unit, but no specific names have surfaced yet.
NBC marketing is led by Len Fogge, one of several lieutenants brought in from Showtime last year by Robert Greenblatt, who exited the pay cabler to take over as chairman of NBC Entertainment. He also brought in Richard Licata from Showtime to oversee publicity.
The cuts in both departments aren’t understood to be motivated by any kind of cost-cutting initiative underway at parent company Comcast, which isn’t expected to be doing same anywhere else across the conglom.
The cuts are being seen more as surgical strikes to trim what came to be seen as extraneous staffing layers left by the succession of NBC regimes that have come and gone over the years. Fogge and Licata may end up making new hires down the road as they re-evaluate how best to restructure their respective departments.
NBC recently launched a massive promo push for both “The Voice” and “Smash,” which got traction with auds in their first week on the air.
NBC declined comment.