You will be redirected back to your article in seconds

NBC airs commercials, viewers enter Twilight Zone

Last night’s “Law and Order: Special Victims Unit” preem managed to do what the finale several months ago did: serve as a cross-platform promo machine for Dean Winters.

120523law-order-winters2Winters landed a recurring role on the procedural cop drama in 2000 as Detective Brian Cassidy, but his “SVU” role was only revisited this year as Cassidy went undercover doing security for a high-ranking Gotham pimp. 

Aside from his “SVU” stint, Winters may be known best for his spot on Allstate commercials as the conniving “Mayhem” guy leading to various home and auto calamities.

So, when NBC ran memorable Allstate commercials featuring Winters sandwiched between finale and premiere “SVU” episodes with Winters as a recurring role, viewers were left wondering, “Wait, isn’t he– wasn’t that– is this the Twilight Zone?”

Winters’s disorienting appearances on both episodes of “SVU” and the skein’s commercial breaks are not the first example of NBC’s bizarre ad choices during “SVU.”

Last season, after Chris Meloni abruptly ankled his longstanding lead role as Detective Elliot Stabler on “Special Victims Unit,” NBC ran promos for HBO’s “True Blood” during “SVU” — promos that featured a recently cast Meloni in, well, some very detective-like garb (save the fangs).

Meloni joined the “True Blood” cast as a blood sucking, suit sporting, 500 year old vampire named Roman. Seeing him in “True Blood” commercials during “SVU” episodes that are still adjusting to his departure makes you wonder: what is NBC thinking? And is Stabler now a vampire?

Whether tuning “SVU,” “True Blood” or Allstate spots, viewers can bet they’re watching “The Twilight Zone” on NBC thanks to these strange ad placements.


More TV

  • Peppa Pig

    U.K. Competition Watchdog to Examine Hasbro's $4 Billion Deal for Entertainment One

    Britain’s competition watchdog will investigate Hasbro’s $4 billion takeover of Entertainment One. The Competition and Markets Authority said Thursday that it would examine whether the intended acquisition of eOne would result in a “substantial lessening of competition” under U.K. rules. The CMA was deeply involved in scrutinizing the sale of Sky, which was ultimately bought [...]

  • Democratic presidential candidate South Bend, Ind.,

    MSNBC and Washington Post Air Strong, Substantial Democratic Debate (Column)

    The Democratic party primary debate in Atlanta ran long (by about 20 minutes) and had a crowded stage of 10 candidates — and yet, relatively speaking, flew by efficiently. After a passel of debates that had been wildly oversubscribed and caught fire more for personality conflict than policy difference, the MSNBC and Washington Post debate [...]

  • Subhash Chandra Chairman of the Zee

    Another 16% Slice of India’s Zee to be Sold by Essel

    The Essel Group is to sell a further 16.5% stake in Zee Entertainment Enterprise Limited, India’s largest private sector broadcast group. The debt-reduction move comes just months after Essel auctioned off an 11% tranche of ZEEL. “The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan [...]

  • Fuller House

    TV News Roundup: Netflix Sets Premiere Date for Final Season of Fuller House

    In today’s TV news roundup, Netflix announces the Fuller House’s final season premiere date, HGTV provides a Variety exclusive to the reboot of Extreme Makeover: Home Edition, and Freeform announces the premiere date for Josh Thomas’ new comedy “Everything’s Gonna Be Okay.” DATES HGTV provided Variety with an exclusive trailer for the reboot of “Extreme Makeover: [...]

  • Tomiko Iwata

    Fox Promotes Creative-Services Head Tomiko Iwata

    Tomiko Iwata has been promoted to executive vice president, head of creative services at Fox Entertainment. She will be responsible for overseeing all of Fox’s creative services, including experiential marketing across divisions. In addition to overseeing her Los Angeles-based staff, she will lead a team based in New York. Her previous role was senior vice [...]

  • Frank Cicha

    Listen: Why Fox Television Stations Embraced Trial and Error in Daytime

    Frank Cicha, head of programming for Fox Television Stations, saw the future coming nearly a decade ago when Fox’s TV station group committed many millions to land syndication rights to “The Big Bang Theory” back in 2010. Even then, it was clear that big hits on the scale of “Big Bang” were going to be [...]

  • Sterling K. BrownVariety and Women in

    Sterling K. Brown to Narrate Disney Plus Documentary 'One Day at Disney' (EXCLUSIVE)

    Sterling K. Brown is set to lend his voice to the upcoming Disney Plus feature documentary “One Day at Disney,” Variety has learned exclusively. “One Day at Disney” will highlight the people who work on some of Disney’s most beloved stories. The film will highlight 10 specific people and their role at Disney through the lens [...]

More From Our Brands

Access exclusive content