Euro-centric movie channel Cinemoi is set to bow Monday on DirecTV.
Cinemoi will feature vintage and contempo indie pics along with exclusive lifestyle content like backstage footage from Fashion Week, global film fests and original celeb interview series “Stars of the Silver Screen.” Cinemoi’s DirecTV launch will include broadcast of “Contempt” with Brigitte Bardot and Roman Polanski’s “Repulsion” as well as kidvid programming such as “Babar” and “Magic Roundabout.”
“Part of our desire is to give visibility to incredible movies, and DirecTV felt our brand would help bring an upscale view to television in general,” Daphna Edwards Ziman, prexy of Cinemoi North America, told Variety.
Based in Los Angeles, Cinemoi North America is led by Ziman along with Cinemoi founder Olly Bengough and CEO and former DirecTV exec Rod Sherwood. Cinemoi launched in Europe in May 2009. The Yank rendition has been tailored for American tastes by Ziman and her team. Noreen Harrington aided in the founding of the North American version of the channel.
Cinemoi debuts on DirecTV’s channel 259 on Monday and will be available to the satcaster’s 20 million subscribers.