You will be redirected back to your article in seconds

Mark Cuban flips the channel on HDNet

New AXS TV branding to premiere Monday

HDNet is no more as of Monday.

Mark Cuban is quietly flipping the switch on his cable network’s new brand, AXS TV. The 11-year-old HDNet brand will be mothballed as part of a deal Cuban struck in January with AEG, Ryan Seacrest Media and CAA to transform the channel into an ambitious multiplatform venture focusing on live concerts.

Cuban declined comment via a spokesman.

AXS TV made no formal announcement of the switch beyond promoting it on air and online. The HDNet website now redirects to AXS.tv.

As the network assumes a new identity, it will also add 8 million subscribers from a new carriage deal with Dish Network, which will give AXS TV the channel position once reserved for AMC. The “Mad Men” network and others owned by AMC Networks were yanked Saturday night as a result of a carriage dispute with the satcaster.

While HDNet is going away for good, the staples of its schedule remain including “Dan Rather Reports” and mixed-martial arts telecasts. However, the risque “Guys Night In” lineup including frisky fare such as “Girls Gone Wild” is not going to remain with AXS TV as of next week.

In its place will come more live-concert telecasts, though some new pieces of the schedule like a daily “AXS Live” show from its own studio has yet to be scheduled. While new or rebranded cable networks typically launch to considerable marketing-supported fanfare, Cuban seems to be taking a more iterative approach to cable launches. That could be a nod to his technology background or he could be avoiding the pressure that could come with a lot of promotional hoopla, as Oprah Winfrey’s OWN discovered the hard way.

HDNet was launched in 2001 as a hub for high-definition TV at a time when the technology was still a novelty in the marketplace. With the Dish expansion in place, AXS TV will be available in 35 million homes.

More TV

  • Chuck LorreVariety Innovate Summit, Presented by

    Chuck Lorre Talks Streaming Vs. Broadcast, WGA-Agency Battle at Innovate Summit

    With “The Kominsky Method,” Chuck Lorre ventured out of his broadcast comedy comfort zone and took a leap into the world of streaming, an unknown quantity for him. During a keynote conversation at the Variety Innovate summit, held Thursday at the 1 Hotel in West Hollywood, Lorre talked about how making a show for a [...]

  • Jason Segel as Peter, Eve Lindley

    TV News Roundup: AMC Announces 'Dispatches From Elsewhere' Premiere Date

    In today’s TV news roundup, “Dispatches From Elsewhere” starring Jason Segel has been scheduled for a two-night premiere date and Netflix released a teaser for Season 2 of “You.” CASTINGS Briana Cuoco has been cast in HBO Max’s “The Flight Attendant” in the recurring role of Cecilia. The series details the chilling story of a flight [...]

  • Supergirl -- "Crisis on Infinite Earths:

    'Arrowverse' Boss Breaks Down Journey to 'Crisis on Infinite Earths'

    It’s an event nearly 500 hours in the making when the “Arrowverse” and fellow CW superhero series “Black Lightning” collide in the five-part epic crossover event, “Crisis on Infinite Earths.” Inspired by the iconic graphic novel by the same name, “Crisis on Infinite Earths” finds the “Arrowverse” heroes — including Green Arrow (Stephen Amell), The [...]

  • Rich Battista

    Imagine Entertainment CEO Rich Battista Exits After Less Than Four Months

    Rich Battista, the recently boarded chief executive of Imagine Entertainment, has exited his post at the production company after joining but a few months ago in August, Variety has learned. “Rich Battista has left Imagine Entertainment,” said Brian Grazer and Ron Howard, the founders of the company, in a joint statement. “We thank Rich for [...]

  • Lamia Chraïbi Teams With Hicham Lasri

    Lamia Chraibi Teams With Hicham Lasri on Pan-Arab Supernatural Series 'Meskoun' (EXCLUSIVE)

    Lamia Chraibi, a leading producer of daring films from the Middle East and North Africa region, is developing “Meskoun,” an ambitious pan-Arab genre-bending series with Moroccan filmmaker Hicham Lasri (“Jahilya”) on board as showrunner. Chraibi (“Mimosas”) will produce the 14-episode series with her Moroccan banner La Prod, along with Mohamed Hefzy’s Egyptian company Film Clinic, [...]

  • Kevin CostnerKevin Costner, who stars in

    Kevin Costner Sets National Parks Investigative Services Branch Drama at ABC

    “Yellowstone” star Kevin Costner is expanding his television universe to include a whole lot more national parks. Variety has learned that the Oscar winner has set up a one-hour drama project at ABC about the Investigative Services Branch of the National Parks Service. Costner is co-writing the series with showrunner Aaron Helbing and will also [...]

  • The Marvelous Mrs. Maisel

    'The Marvelous Mrs. Maisel' Team on a 'Brand New Chapter' in Season 3

    If Midge Maisel wants to be successful as a standup comedian, her portrayer Rachel Brosnahan says, “she’s going to have to give up her personal life. She’s going to have to go at it alone.” The second season of “The Marvelous Mrs. Maisel” ended with Brosnahan’s 1950s housewife-turned-comic, character getting the opportunity of a lifetime [...]

More From Our Brands

Access exclusive content