Lythgoe, MY-Tupelo eye new dance format

Producers developing adaptation of Ukranian 'Go Dance'

MOSCOW — MY-Tupelo Entertainment has acquired North American rights to a popular Ukranian dance competition format from Star Media and will co-develop the project with Nigel Lythgoe Prods.

“Go Dance!” features massed troupes of young dancers — up to 500 at a time together for specially choreographed routines — facing off in Kiev’s Maidan Square each week. At the end of the 11-week contest, the winning troupe’s city is named the dance capital of the country.

Developed by Russian/Ukrainian Star Media Group and Studio Kvartal 95, the skein is in its second season. Viewer interest is spiked by a reality element to the show that follows the lives of the dancers as they prepare for the intense routines that are aired live on the day of the dance-off.

“We are extremely excited about this huge and exciting format that Nigel can bring to life, like only he can,” MY-Tupelo prexy Michael Yudin said. “We also hope this to be the first of many successful projects we do with Star Media.”

Yudin, Star Media’s international sales consultant William Peck and Star Media head of international projects Maria Grechishnikova were all involved in closing the North American pact.

“The deal is very significant for us,” Star Media Group head Vlad Ryashin said, “because Ukrainian product is rarely purchased for the American market. We are convinced that this truly international show will be of interest in many other countries.”

Star was in talks with other potential buyers in Europe and Asia and was close to closing a deal in Russia, he added.

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