Kids’ toon producer Brown Bag bows Icehouse

New shingle will concentrate on adult animation

LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.”

The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies.

Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, Icehouse will allow the company to deliver all-audience and primetime content, while maintaining Brown Bag’s reputation for safe, child-friendly fare.

“The Icehouse projects will feature content about adult characters and comedic situations that are closer to our target audience’s experiences with a focus on outrageous comedy and action,” Little said.

O’Connell added, “I grew up on a diet of comic books, computer games and sci-fi. Now I want to bring some of these ideas to the screen and share what I loved about them.”

Icehouse intends to interact with its audience by producing content for digital distribution to garner reaction, develop the product and grow it to bring to traditional distribution methods. It will also work on toon features.

“We learn more from producing than developing, and keeping budgets low means we can take more risks and experiment,” Little said. “We see Icehouse as a more creator-driven brand and look forward to reaching out to talent all over the world.”

Icehouse will use Brown Bag’s Dublin-based production and post-production facilities, plus its full-time staff of more than 100.

Brown Bag will launch pre-school show “The Happy Hugglemonsters” in over 150 countries on Disney Junior this fall.

More TV

  • Gabrielle Carteris

    SAG-AFTRA Board Approves Deals on Non-Primetime TV, Telemundo

    LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.” The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies. Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, […]

  • Issa Rae, Natasha Rothwell and Yvonne

    'Insecure' Season 3 to Introduce New 'Timely' Show Within The Show

    LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.” The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies. Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, […]

  • Nicole MainesVariety Studio Comic-Con, Day 3,

    Nicole Maines on Being TV's First Trans Superhero: 'I'm Nervous Because I Want to Do It Right'

    LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.” The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies. Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, […]

  • Nicole Maines'The Trans List' film premiere,

    Warner Bros. Television SDCC Roundup: Nicole Maines Cast as First Transgender Superhero on 'Supergirl'

    LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.” The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies. Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, […]

  • Man in the High Castle

    Amazon Renews 'The Man in the High Castle' for Season 4

    LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.” The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies. Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, […]

  • SDCC News Roundup: First Look at

    SDCC News Roundup: 'Midnight Texas' Adds Three Cast Members, First Look at Live-Action 'Kim Possible'

    LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.” The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies. Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, […]

  • 'Supergirl,' 'Arrow' Producers Stars Talk New

    'Supergirl,' 'Arrow' Producers Stars Talk New Cast Members, Showrunners

    LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.” The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies. Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, […]

More From Our Brands

Access exclusive content