LONDON — Tyke animation studio Brown Bag Films has launched Icehouse, focusing on “entertainment for grown-ups.”
The Dublin and L.A.-based Brown Bag is already known for producing family friendly toons, including Disney Junior’s “Doc McStuffins” and “The Octonauts” for the BBC’s CBeebies.
Headed by Brown Bag co-founder Darragh O’Connell and L.A.-based producer Gregory R. Little, Icehouse will allow the company to deliver all-audience and primetime content, while maintaining Brown Bag’s reputation for safe, child-friendly fare.
“The Icehouse projects will feature content about adult characters and comedic situations that are closer to our target audience’s experiences with a focus on outrageous comedy and action,” Little said.
O’Connell added, “I grew up on a diet of comic books, computer games and sci-fi. Now I want to bring some of these ideas to the screen and share what I loved about them.”
Icehouse intends to interact with its audience by producing content for digital distribution to garner reaction, develop the product and grow it to bring to traditional distribution methods. It will also work on toon features.
“We learn more from producing than developing, and keeping budgets low means we can take more risks and experiment,” Little said. “We see Icehouse as a more creator-driven brand and look forward to reaching out to talent all over the world.”
Icehouse will use Brown Bag’s Dublin-based production and post-production facilities, plus its full-time staff of more than 100.
Brown Bag will launch pre-school show “The Happy Hugglemonsters” in over 150 countries on Disney Junior this fall.