The TV Academy’s Governors Award will be presented to the organization behind “It Gets Better,” a movement designed to support LGBT youth with videos and other online content.

Project co-founders Dan Savage and Terry Miller will receive the honor from the Academy of Television Arts & Sciences at the Sept. 15 Creative Arts Emmys ceremony.

“The ‘It Gets Better Project’ is a great example of strategically, creatively and powerfully utilizing the media to educate and inspire,” TV Academy chairman and CEO Bruce Rosenblum said.

“This is television moving well beyond the traditional physical set in the viewer’s living room to the intimacy of the monitor, laptop, tablet or mobile device and delivering the ideal mix of inspiration and creativity to affect awareness and, ultimately, change. The Academy is proud to celebrate the success the project is already having on LGBT youth, and, to hopefully, drive more visibility for this important cause.”

The project’s origins are in a September 2010 YouTube video Savage and Miller created to inspire hope for young people facing harassment, in the wake of suicides of students who had been bullied. The movement expanded into more than 50,000 user-created videos that have been viewed more than 50 million times, including submissions from President Obama and Secretary of State Hilary Clinton, as well as such performers as Ellen DeGeneres and Anne Hathaway.

An “It Gets Better” MTV special is nominated at this year’s Emmys for children’s nonfiction, reality and reality-competition honors. That category will also be presented at the Creative Arts ceremony.