India’s Reliance bows TV web in Canada

Big Magic Intl. is j.v. with Canuck-based Ethnic Channels

India’s Reliance Broadcast Network launched the Big Magic Intl. channel in Canada on Thursday, targeting the country’s South Asian Diaspora.

Channel is a partnership with Canuck-based Ethnic Channels Group, a TV broadcasting, distribution and communications company specializing in multicultural programming.

“We are optimizing the use of our robust and extensive content library to reach out to both viewers and marketers in the market,” said CEO Tarun Katial. “The launch of Big Magic Intl. opens new and exciting opportunities for the execution of our expansion and growth strategy.”

Big Magic Intl. will feature dramas, crime shows, daily sitcoms and award shows plus news updates from Bloomberg UTV India.