MTV2’s ratings darling “Guy Code” will be brought back for a second season.
Skein features experts, rappers, comedians and other talking-heads offering advice for guys in both everyday and absurd situations.
Show’s first run secured a spot as the net’s highest-rated original programming ever. In its second season, “Guy Code” will remain on the cabler’s Tuesday night lineup that emphasizes original programming geared toward a male audience.
Other series in the lineup include “Nitro Circus Live” and gameshow “Hip Hop Squares.” Since bolstering its Tuesday night with these skeins, MTV2 has accrued double-digit ratings increases in core demos, including a 35% increase in men 12-34.
The second season of “Guy Code” will bow on July 17 at 11 p.m., but a teaser of the series will air a week before its premiere on July 10, after the season finale of “Hip Hop Squares.”
MTV2 is an off-shoot channel of MTV aimed at a predominantly young male audience.