You will be redirected back to your article in seconds

‘GMA’ tops ‘Today’ for a second time

NBC show still leads morning news ratings race in key demo

Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week.

Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). “Today” captured the week in between (April 16-20) by 143,000.

Next hurdle for “GMA” to clear is finishing on top in adults 25-54, the demo that’s a key measuring stick for setting ad rates and a category that remains in “Today’s” corner.

Last week, though, “GMA” (2.129 million) pulled to within 104,000 adults 25-54 of “Today” (2.233 million) — the smallest advantage for the NBC program since the last week of November 1995. And the ABC program finished on top Tuesday, marking the first single day it has won in the demo in nearly four years.

Season to date, “GMA” is the only broadcast morning program to grow in total viewers (+4%) and adults 25-54 (+8%), seeing its largest average audience in six years. “Today” is off 3% and 8%, respectively, while ayem laggard “This Morning” on CBS has declined by about 10% in both categories.

More TV

  • Dr. Who, Riverdale

    Comic-Con 2018 TV Schedule: When Are Your Favorite Shows Taking Over San Diego?

    Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week. Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). […]

  • "Yellowstone" premieres Wednesday, June 20 on

    'Yellowstone' Premiere Ratings Nearly Double in Delayed Viewing

    Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week. Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). […]

  • Daria 20th Anniversary

    Hulu Inks Viacom Licensing Deal, Lands Exclusive Streaming Rights to 'Daria' and Other Shows

    Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week. Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). […]

  • Paradigm Talent Agency Promotes Seven Employees

    Paradigm Talent Agency Ups Seven Staffers to Agent Status

    Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week. Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). […]

  • YouTube Premium - AwesomenessTV - Tenea

    YouTube Premium Getting Female Buddy Comedy From AwesomenessTV

    Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week. Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). […]

  • Richard Old Man Harrison Dead

    'Pawn Stars' Personality Richard 'Old Man' Harrison Dies at 77

    Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week. Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). […]

  • Riverdale Chapter Twenty-Six

    'Riverdale' Set for Hall H Panel at San Diego Comic-Con

    Two weeks after breaking through with its first morning news ratings victory in 16 years, ABC’s “Good Morning America” was back on top again last week. Nielsen estimates that “GMA” averaged 5.311 million viewers for the April 23-27 frame, topping NBC’s “Today” by a wider margin (180,000 viewers) than a couple of weeks earlier (31,000). […]

More From Our Brands

Access exclusive content