You will be redirected back to your article in seconds

‘GMA’ beats ‘Today’ in Guthrie’s debut

First Monday loss by NBC morning show since 2006

NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick.

According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo (1.68 million vs. 1.67 million), the metrics most important to newsies.

Though “GMA” has done quite well in the past few months against the Peacock juggernaut, the Alphabet show hadn’t beaten “Today” on a Monday morning since 2006.

“GMA” has often done better on Tuesday and Wednesday mornings because viewers are often watching ABC’s “Dancing With the Stars” the night before and leave the television on the same station when going to bed.

While Guthrie had taken Ann Curry’s co-anchor chair for a few days since Curry’s emotional goodbye at the end of June, Monday was when the “Today” crew, including co-host Matt Lauer, began officially welcoming her onboard.

More TV

  • The End of the F***ing World

    'Little Boy Blue,' 'La Casa De Papel' Win Drama Prizes at Monte Carlo TV Festival

    NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick. According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo […]

  • KIERSTEN ROBINSON

    Kiersten Robinson Named Universal TV Senior VP, Current Programming

    NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick. According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo […]

  • Gayle King

    TV Anchors Fight to Stay Objective in Coverage of Family Separation at Border

    NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick. According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo […]

  • Seth MacFarlane NPR

    Seth MacFarlane Donates to NPR, KPCC After Slamming Fox News

    NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick. According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo […]

  • Emmys 2018: LGBTQ Actors Should Get

    The Drama Over LGBTQ Actors in Emmy Drama Categories (Guest Column)

    NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick. According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo […]

  • Gael García Bernal’s ‘Here on Earth’

    Gael García Bernal’s ‘Here on Earth’ Renewed by Fox for Second Season

    NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick. According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo […]

More From Our Brands

Access exclusive content