NBC may be looking to new co-host Savannah Guthrie to turn around the “Today” ratings slippage, but her official day one didn’t do the trick.
According to the fast affiliate numbers, the NBC morning show lost to ABC’s “Good Morning America” in both total viewers (4.42 million vs. 4.06 million) and in the 25-54 demo (1.68 million vs. 1.67 million), the metrics most important to newsies.
Though “GMA” has done quite well in the past few months against the Peacock juggernaut, the Alphabet show hadn’t beaten “Today” on a Monday morning since 2006.
“GMA” has often done better on Tuesday and Wednesday mornings because viewers are often watching ABC’s “Dancing With the Stars” the night before and leave the television on the same station when going to bed.
While Guthrie had taken Ann Curry’s co-anchor chair for a few days since Curry’s emotional goodbye at the end of June, Monday was when the “Today” crew, including co-host Matt Lauer, began officially welcoming her onboard.