FX has acquired the commercial TV premiere rights to the current top two films at the box office.
”21 Jump Street,” which has currently earned just north of $39 million and was tops in its first weekend in multiplexes, and $159 million earner ”The Lorax” will air on FX after each launches first on pay cable.
Cabler has signed deals for films that were No. 1 at the box office in nine of the first 11 weeks of 2012. Those titles include ”Act of Valor,” ”Safe House” and ”The Vow.”
While original programming receives most of the buzz for cablers such as FX, USA Network and TNT, bigscreen theatricals and syndicated fare make up for a large percentage of their programming slate and help draw auds.