You will be redirected back to your article in seconds

Fans fasten their seatbelts for a sartorial ride

'Gossip Girl' 100th Episode

Few shows have viewers tuning in each week to see what the main characters are wearing — “Mad Men” and “Sex and the City” come to mind — but since 2007, “Gossip Girl” has been setting trends for teens and twentysomethings with the highest of haute couture.

In the skein’s 100th episode, “Gossip” hosts a royal wedding with the bride, Blair, wearing a custom-fitted Vera Wang lace gown.

Costume designer Eric Daman says of Leighton Meester, who plays Blair, “When she put the veil on the whole thing, I kind of got shivers.”

Blair’s regal style often crosses into the theatrical — “I love it when Blair gets dramatic and she wears veils,” Meester says — but the look for Blake Lively’s Serena is “nonchalant,” Daman says.

“She just rolls out of bed and puts on something and looks amazing,” he adds. “But it actually takes hours and hours to find those outfits.”

Two of Daman’s favorite looks came about, not surprisingly, when “Gossip” spent two episodes in Paris. Serena was edgy with a touch of masculinity in a peach crystal dress, a grey blazer and a straw boater hat, while ever-dissimilar Blair donned a feminine, multi-colored, cherry print dress and a blue beret.

Blair and Serena might be fictional, but their tangible styles have real-world bloggers documenting every ensemble. They have also inspired a clothing line by Romeo & Juliet Couture. The line will continue in 2012 with spring and fall collections, says Sonia Borris, senior VP of marketing and operations for Warner Bros. worldwide television marketing.

Borris says collaborating with Romeo & Juliet Couture on the “Gossip Girl” line felt authentic, important to a show in which “fashion in general is an additional character.”

Some “Gossip Girl” ensembles have been racy enough to inspire criticism, but Daman asserts that the intent wasn’t gratuitous.

“We weren’t trying to see as much cleavage as we can without getting an X rating on television,” Daman says. “It was really about where Serena was at the time.

“When women grow up, they want to explore their sexuality. We were just lucky enough to do it in Herve Leger dresses.”

‘Gossip Girl’ 100th Episode
Program don’t preach | Four letters transformed youthful series ASAP | Top five OMFG moments in ‘Gossip Girl’ history | Upper East Side stories a feast for Meester | Fans fasten their seatbelts for a sartorial ride

More TV

  • R. Kelly

    R. Kelly Accusers Detail Abuse, Reveal Evidence on 'Dateline'

    The continuing controversy surrounding R. Kelly, including allegations of sexual abuse by a number of women over three decades, was the focus of Friday’s episode of “Dateline.” Speaking to accusers Sparkle, Jerhonda Pace and parents Tim and Jonjelyn Savage, among others, NBC’s Andrea Canning heard more harrowing tales of abduction and sexual misconduct on the part [...]

  • Kenan Thompson

    NBC Orders Comedy Pilots 'Saving Kenan' and 'Like Magic'

    NBC has ordered comedies “Saving Kenan” and “Like Magic” to pilot. “Saving Kenan” is a single-camera comedy starring “Saturday Night Live” veteran Kenan Thompson as a “newly widowed dad determined to be everything for his kids while begrudgingly letting his persistent father-in-law become more involved in their lives.” Jackie Clarke will serve as writer and [...]

  • The First -- "The Choice" -

    'The First' Canceled at Hulu After One Season

    Hulu has grounded the space exploration drama “The First” after one season, Variety has confirmed. The series hailed from Beau Willimon and starred Sean Penn and Natascha McElhone in Penn’s first regular television role. “The First” was set in the near future and followed the first human mission to Mars. Hulu gave the show a straight-to-series order in [...]

  • Nicole Maines Supergirl Trans Hollywood Portrait

    TV Roundup: 'Supergirl' Drops First Look at Nicole Maines as TV's First Trans Superhero

    In today’s TV News Roundup, The CW releases a first look at Nicole Maines on “Supergirl” and Variety unveils an exclusive look at Gabriel Iglesias’ new comedy special.  FIRST LOOKS truTV has released the first trailer for season 2 of Emmy-nominated series “At Home with Amy Sedaris.” The variety sketch comedy returns Tuesday, Feb. 19 at [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Fyre Festival Documentaries: The 10 Most

    Fyre Festival Documentaries: The 10 Most Outrageous Moments

    It is perhaps only fitting that two documentaries about the disastrous Fyre Festival, one of the most high-profile fraudulent failures in history, would arrive during the same week — a fitting cap on a tragicomedy of errors that, as both films outline in excruciating detail, unfolded like a slow-motion plane crash in the spring of [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

More From Our Brands

Access exclusive content