The Rose d’Or TV Festival, which of late has experienced mixed fortunes, is hoping for a new lease of life under its new owner, the European Broadcasting Union.
The EBU, a consortium of European pubcasters, has bought the event from Swiss media group Ringier, which is restructuring its entertainment division. Ringier took over the Rose d’Or in 2009. Financial details of the EBU deal were not released.
The new owner will be responsible for the marketing, planning and organization of the fest, which until recently was a must-attend event for TV industryites involving several days of events and culminating in the Rose d’Or competition.
The fest bowed in 1961 and was held annually in Montreux until 2003, before moving to Lucerne in 2004. The 2011 edition was cancelled due to logistical reasons, according to the organizers.
The 2012 event unspooled May 6-10 with awards in 13 categories, including series, which was won by Sony Pictures Television’s ABC skein “Pan Am.” Australia’s “Go Back to Where You Came From,” from Cordell Jigsaw Prods. and Screen NSW for pubcaster SBS Television, won the best of the fest Rose.
The next Rose d’Or will take place in Brussels and will then rotate around the capitals of EBU member states.
EBU director-general Ingrid Deltenre said, “The Rose d’Or TV Festival encapsulates quality and innovative entertainment values, which are at the heart of public service broadcasting.”
The EBU also runs the Eurovision Song Contest, which generates big TV audiences for European pubcasters.