Disney Channels Worldwide has promoted development execs Jennilee Cummings and Nikki Reed to VP of Disney Channel and Disney XD original series, and VP of Disney Channel original movies, respectively.

“We have long pursued a very successful strategy that focuses on unique storytelling for kids and families,” Disney Channels Worldwide senior veep of original programming Adam Bonnett said, “and that strategy is enhanced by Jennilee and Nikki, who bring experience, skill, creative instincts and a deep appreciation of the Disney heritage to their jobs.”

Cummings has been with Disney Channel since 2004, most recently serving as exec director of original movies. She oversaw “Good Luck Charlie: It’s Christmas,” cable’s most-watched live-action pic of 2011.

Going forward, she will shepherd live-action series development for Disney Channel and Disney XD while identifying new talent.

Reed, who has more than 15 years’ experience overseeing feature films and television series development, served as original series veep for Disney Channel and Disney XD after joining the company in 2010. Among the series she developed are “Austin and Ally,” “Lab Rats” and soon-to-premiere “Dog With a Blog” and “Crash and Bernstein.”

Reed will now oversee Disney Channel’s original movie slate while cultivating new projects, writers and directors.

Cummings will report to Bonnett, while Reed will report to Disney Channel original movies senior veep Michael Healy.