MOSCOW — Discovery Networks is opening an office in Istanbul, reflecting the growing importance of Turkey as a market for international television outlets.
Sissian Kasbaryan will head the office as commercial director for Discovery Networks Turkey, reporting to Phillip Luff, VP and country manager for emerging business.
Kasbaryan, who brings more than 10 years’ experience in business development, will work closely with Discovery’s Turkish advertising sales division to drive advertising sales and brand partnerships in the region, Discovery said in a statement.
The London-based executive will move to Istanbul full-time in January.
Luff said: “The opening of our Istanbul office enables us to get closer to our Turkish business and we look forward to building on the strong foundations we’ve put in place and taking these partnerships forward as the pay TV market (there) continues to develop.”
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