Discovery inks deal with Colombia gov’t

Pair to partner in promoting prod'n in Central American nation

Discovery Communications has forged a co-production partnership with Colombia’s Ministry of Information Technology and Communications (TIC) to produce content for and about Colombia as well as to promote and spur television production training programs in the country.

Multi-year alliance is the first media partnership for the Colombian government and a first for Discovery in Latin America. Discovery has inked similar initiatives elsewhere, the latest, dubbed “China Imagica,” was with China’s State Council Information Office in 2010 to co produce docus showcasing the singular aspects of China for international auds.

Latest pact raises a number of questions about the sharing of expenditures and revenues, which a Discovery spokesperson was not at liberty to discuss.

Discovery plans to tap local talent including producers, writers, crew etc. It has also opened an office in the Colombian capital of Bogota, making it its fourth in the region after Buenos Aires, Sao Paolo and Mexico City.

While no specific projects have yet been announced, the principal mandate is to create documentaries about Colombia across non-fiction genres, including engineering, science, natural history and investigation.

An advisory board of Colombian and international experts will work to ensure that the topics chosen will appeal to local as well as international auds. The partners expect to bring their first co-production to Discovery and Colombian public TV this year.

Discovery follows a string of media companies that have set up shop in the country including Sony Pictures Television, NBCU’s Telemundo and Fox.

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